Kentucky to Unveil Nike Hyper Elite Platinum Uniforms Against Tennessee
On Wednesday morning, Nike announced that Kentucky is one of nine teams selected to wear “the next generation of college basketball design”: the Nike Hyper Elite Platinum uniform. The Wildcats will debut the new look for a game against Tennessee on Jan. 31.
UK was chosen to don Nike’s “latest and most innovative fit system” because the Wildcats have won a national championship in Nike footwear and apparel. Kentucky joins Arizona, Baylor (women), Duke, Florida, Syracuse, Connecticut (men and women) and North Carolina in wearing the new uniforms for selected games this season.
UK’s new look will feature “laser-cut bonded logos, a sharp platinum design as well as prominent accent colors.” The uniforms are designed “for superior performance and lower environmental impact” and are five percent lighter than the Nike Hyper Elite uniforms the Wildcats currently wear.
“Nike is committed to producing top-of-the-line performance attire with reduced sacrifice to the environment,” said Phil Cook, Nike’s Brand Manager for Basketball. “With our Nike Hyper Elite Platinum design, Nike is maintaining its long-standing obligations to our fans to not only produce the best on-court looks but also a design that makes use of the resources we already have.” [UK Athletics]
