
Our Story
Discover Louisville began as a passion-driven online magazine, dedicated to sharing local news, stories and spotlighting the vibrant culture of Louisville, Kentucky. What started as an online news magazine quickly evolved into something greater—a creative studio and community-driven platform celebrating the heart, soul, and creativity of our city.
Today, Discover Louisville offers more than just news. We’re home to original digital art, city-inspired designs, and carefully curated collaborations. Our work—from printable wall decor and neighborhood illustrations to insightful stories and future community projects—is crafted with one purpose: to uplift and celebrate Louisville, its people, and its unique energy.
Giving back to our community isn’t just something we talk about—it’s built into everything we do. We’re committed to using our platform, products, and profits to empower local businesses, entrepreneurs, and underrepresented communities and creatives across Louisville. Through technology, education, and creativity, we’re working to bridge gaps, open doors, and amplify voices.
Whether you’ve lived here your whole life, just moved to town, or simply have a heart for Louisville, we’re thrilled you’re here. Thank you for joining us in celebrating the creativity, community, and culture that makes Louisville truly special.
– Lewis, Founder of DiscoverLouisville
"Our values shape our story—and where we’re headed. They’re not just words, they’re our roots."
Our Values Community Creativity Inclusivity Authenticity
Community
We believe in connection over competition — lifting each other up through shared stories, support, and love for our city.
Creativity
We celebrate the spirit of innovation and expression that runs through Louisville's streets and people.
Inclusivity
We intentionally seek out and share diverse voices, perspectives, and narratives.
Authenticity
We aim to reflect Louisville as it is — soulful, layered, and ever-evolving.
