Do you want to create more effective social media ads? Wondering how to write ad copy that produces conversions? In this article, you’ll discover six tips for writing social media ad copy that converts. #1: Extend Your Brand Voice to Your Ad Copy E… - 7 hours ago, 14 Nov 18, 6:00am -
Want your employees to share curated on-brand content with their own social audiences? Wondering how to measure the impact of those shares across multiple social media platforms? In this article, you’ll learn how to use LinkedIn Elevate to manage a… - 1 day ago, 13 Nov 18, 6:00am -
Do you advertise on Instagram and Facebook? Wondering how much to budget for each platform placement? In this article, you’ll learn how to use Facebook’s split test feature to reveal how best to distribute your ad spend on Facebook and Instagram.… - 2 days ago, 12 Nov 18, 6:00am -
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the option to preview IGTV videos… - 4 days ago, 10 Nov 18, 6:00am -
Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing… - 5 days ago, 9 Nov 18, 6:00am -
Jay Baer demonstrates how to calculate content marketing ROI, and discusses why content marketers must pay close attention to this all-important success metric. - 5 Jul 17, 9:00am -
Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read moreThe post 3 Digi… - 20 Sep 17, 10:00am -
With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read moreThe post Social Med… - 19 Sep 17, 10:46am -
An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow.… - 18 Sep 17, 10:17am -
Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quali… - 18 Sep 17, 10:00am -
In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read moreThe p… - 14 Sep 17, 2:30pm -
The post 269: How Rowan Grew His Pinterest Following to More Than 300,000 in Two Months appeared first on ProBlogger.How a Blogger Uses Pinterest to Boost His Following Welcome to the final episode of our Blogger Breakthroughs series. Today we share… - 2 days ago, 12 Nov 18, 3:00am -
The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger.Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with infl… - 6 days ago, 8 Nov 18, 6:30am -
The post 268: How Anita Diversified Her Blogging Income and Depended Less On Page Views appeared first on ProBlogger.How a Blogger Expanded Her Income Streams and Engaged Readers in a New Way As a blogger, do you feel like you’re on a hamster whee… - 9 days ago, 5 Nov 18, 3:00am -
The post 267: How Krista Overcame Fear and Procrastination in Her Blogging appeared first on ProBlogger.How One Blogger Pushed Through Her Fear We continue our Blogging Breakthroughs series with Krista O’Reilly-Davi-Digui, who has a blog called A… - 16 days ago, 29 Oct 18, 4:00am -
The post What to Do When Someone Steals Your Blog Content appeared first on ProBlogger.This post is based on Episode 108 of the ProBlogger podcast. One day, you come across someone else’s blog online that has surprisingly familiar content. Very… - 20 days ago, 25 Oct 18, 7:30am -
The biggest opportunity all this technology has afforded us is the chance to share what we find interesting and to potentially connect with others we can help or who can enrich our lives or businesses. Formally or otherwise, we have the most opportun… - 4 days ago, 10 Nov 18, 3:05pm -
On any given day, I might say, “Hey Google – where’s the nearest Dave and Busters?” I might ask “Alexa, reorder some more black socks.” I speak to the air and something comes back that I need or want. This is where we’re going. There wi… - 9 days ago, 5 Nov 18, 2:23pm -
Here’s something you never hear. I asked my 12 year old son what he was doing this past Saturday afternoon. “Playing a math game from school.” Huh? By the next day, my 16 year old daughter was also playing. I asked her if it was challenging at… - 30 days ago, 15 Oct 18, 10:48am -
Do people actually need (or want) a critic or commentator to stand between them and an experience any longer? Or are people okay with processing for themselves? I have some thoughts on this. Last night, Jac and I went to see the new Tom Hardy movie,… - 36 days ago, 9 Oct 18, 9:11am -
Robots already vacuum the floors in lots of people’s homes. They mow lawns. They deliver things in some cities. It looks weird and futuristic until it somehow looks normal and commonplace. We rarely see the “future” when it’s already here. We… - 63 days ago, 12 Sep 18, 1:22pm -
At Social Fresh, one of our core communities is finance. So we’ve been helping folks in this industry get ahead of their peers for a while now. How should finance firms be using social media and content marketing to get ahead? We’ve pulled tog… - 21 Feb 18, 6:04am -
Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the ma… - 9 Jan 18, 3:32pm -
Guest post by Marji J. Sherman, Social Media Manager at CUNA Mutual Group If you have not been convinced of the value of switching from Snapchat to Instagram Stories yet, maybe hearing that in just one year, Instagram Stories has surpassed its rival,… - 30 Nov 17, 6:49am -
Is this a huge mistake? Will it ever work? Will anyone care? Anyone building an app for the first time is wondering these things. You’re not alone. “No one knows what they’re doing. You think people who came before you know everything, but the… - 16 Nov 17, 6:04am -
Guest post by Ayla Tezel, Executive Vice President, Communications at Wounded Warrior Project. Originally published here. —- The number of nonprofit organizations in the United States has skyrocketed, from more than 630,000 in 1999 to more than… - 14 Nov 17, 9:21am -
Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is... - 8 Jun 17, 2:39pm -
This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask... - 15 Mar 17, 3:15pm -
Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the... - 13 Feb 17, 4:57pm -
This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?... - 6 Feb 17, 12:23pm -
If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily... - 5 Feb 17, 5:26pm -
I’ve spent the better part of 20 years studying innovation and specifically, the past several years studying the people behind digital transformation. One universal truth I’ve found time and time again is that, in the face of disruption, the most… - 2 days ago, 12 Nov 18, 7:48am -
Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns o… - 8 days ago, 6 Nov 18, 8:08am -
In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beac… - 13 days ago, 1 Nov 18, 7:24am -
Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now l… - 16 days ago, 29 Oct 18, 8:52am -
My last book, X: The Experience When Business Meets Design, explored the art and science of experience design. Looking beyond the disparate, but important disciplines of customer experience, brand experience, user experience, service experience, I so… - 34 days ago, 11 Oct 18, 8:11am -
Why should you use employee advocacy? How do you incentivize advocates and what challenges may arise? Here are a few highlights shared during our most recent #SMTLive Twitter chat. - 3 hours ago, 14 Nov 18, 10:32am -
Before planning out your 2019 social media marketing strategy, make sure you've covered off on these core, fundamental elements to maximize your performance. - 5 hours ago, 14 Nov 18, 8:00am -
So, the last thing you want to do is get mad at Google for doing what Google usually does. Apparently, people are mad for Google doing what it usually does. - 23 Nov 17, 7:09pm -
This past year I’ve taken to looking at everything differently. I drove my three kids 9,000 miles around America, visiting many cities and states. I’ve been making more friends outside of my usual Silicon Valley bubble. We moved our family to a n… - 2 days ago, 12 Nov 18, 5:38am -
Ben Thompson’s excellent Stratechery newsletter took this topic on this morning. Why is Facebook doing VR, he asks, while pointing out that Apple is the apparent winner? I have been watching this space in much more detail than Ben, having cowritten… - 20 days ago, 25 Oct 18, 3:59pm -
In my 53 years I’ve seen a couple of house fires. One, at a neighbor’s house, woke me up in the middle of the night with banging on doors. Terror from waking up to a weird light in the bedroom, unnatural heat coming through the window, and the ho… - 34 days ago, 11 Oct 18, 2:25pm -
Yesterday Mark Zuckerberg, founder of Facebook, announced that Facebook would be showing us more of our friends and family and less news and corporate stuff on our news feed. For the past few months I’ve been studying social media with fresh eyes s… - 12 Jan 18, 12:02pm -
Maryam woke me up this morning crying. “I want my mommy,” she wimpered. Last night her mom died after suffering a stroke on Monday. There is nothing worse than not being able to do something about someone else’s pain. Mahin Ayatollahzadeh, Mary… - 22 Dec 17, 11:47am -
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