Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Facebook a… - 10 hours ago, 15 Jan 19, 6:00am -
Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. #1: A Color Story Using eye-cat… - 1 day ago, 14 Jan 19, 6:00am -
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research to reveal be… - 3 days ago, 12 Jan 19, 6:00am -
Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About T… - 4 days ago, 11 Jan 19, 6:00am -
Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online m… - 5 days ago, 10 Jan 19, 1:00pm -
With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019. In no particular order, here are our favorite r… - 4 days ago, 11 Jan 19, 4:35pm -
The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days,… - 6 days ago, 9 Jan 19, 9:15am -
One of the most difficult parts of social media marketing is actually proving its ROI. It’s easy to throw numbers around – likes, new followers, comments and so on – but how do you actually prove your return on investment from social media? H… - 7 days ago, 8 Jan 19, 12:30pm -
As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the customer dictate how an… - 8 days ago, 7 Jan 19, 9:00am -
Let’s Start from the Beginning: What is Social Proof? Social proof is the result of a deeply rooted psychological bias. It implies trust in other people. The forms of this trust include the belief that the majority knows better and that the best wa… - 10 days ago, 5 Jan 19, 9:30am -
Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read moreThe post 3 Digi… - 20 Sep 17, 10:00am -
With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read moreThe post Social Med… - 19 Sep 17, 10:46am -
An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow.… - 18 Sep 17, 10:17am -
Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quali… - 18 Sep 17, 10:00am -
In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read moreThe p… - 14 Sep 17, 2:30pm -
The post One (Surprising) Blogging Resolution You Should Make for 2019 appeared first on ProBlogger.It’s the start of a brand new year (give or take a week or so), and chances are that at some point you made some New Year’s resolutions. As a blo… - 5 days ago, 10 Jan 19, 6:30am -
The post The Best Way to Start a Blog in 2019 appeared first on ProBlogger.If you’ve been Googling how to start a blog, then I’m sure you’ve already come across many resources telling you how. And most of them are pretty much the same, as crea… - 14 days ago, 1 Jan 19, 6:51am -
The post How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work appeared first on ProBlogger.Is it okay to blog about a topic you’re not an expert on? Definitely. I wasn’t an expert blogger when I started ProBlogger, or an expe… - 19 days ago, 27 Dec 18, 6:30am -
The post Have Blog, Will Travel: Tips For Blogging On the Road appeared first on ProBlogger.This post is based on Episode 243 of the ProBlogger podcast. If you’re travelling over the holidays – to see family and friends, or just for a vacation… - 26 days ago, 20 Dec 18, 6:30am -
Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in… - 1 day ago, 14 Jan 19, 10:35am -
The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is… - 6 days ago, 9 Jan 19, 2:53pm -
We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention… - 13 days ago, 2 Jan 19, 6:05pm -
In 2019, I intend to deliver quite a lot of video as part of my media making. This includes live video on YouTube as well as uploaded videos to other content platforms. If you want my simple live video setup for Mac, here’s what I’m using. (By th… - 14 days ago, 1 Jan 19, 3:58pm -
Instead of a New Year’s resolution, I practice a ritual called “My 3 Words.” The idea is that you think up three words that will help guide your choices and actions over the coming year. This has become quite an event, with thousands and thousa… - 14 days ago, 1 Jan 19, 4:30am -
At Social Fresh, one of our core communities is finance. So we’ve been helping folks in this industry get ahead of their peers for a while now. How should finance firms be using social media and content marketing to get ahead? We’ve pulled tog… - 21 Feb 18, 6:04am -
Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the ma… - 9 Jan 18, 3:32pm -
Guest post by Marji J. Sherman, Social Media Manager at CUNA Mutual Group If you have not been convinced of the value of switching from Snapchat to Instagram Stories yet, maybe hearing that in just one year, Instagram Stories has surpassed its rival,… - 30 Nov 17, 6:49am -
Is this a huge mistake? Will it ever work? Will anyone care? Anyone building an app for the first time is wondering these things. You’re not alone. “No one knows what they’re doing. You think people who came before you know everything, but the… - 16 Nov 17, 6:04am -
Guest post by Ayla Tezel, Executive Vice President, Communications at Wounded Warrior Project. Originally published here. —- The number of nonprofit organizations in the United States has skyrocketed, from more than 630,000 in 1999 to more than… - 14 Nov 17, 9:21am -
Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is... - 8 Jun 17, 2:39pm -
This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask... - 15 Mar 17, 3:15pm -
Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the... - 13 Feb 17, 4:57pm -
This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?... - 6 Feb 17, 12:23pm -
If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily... - 5 Feb 17, 5:26pm -
I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive… - 1 day ago, 14 Jan 19, 12:58pm -
Somewhere between Summer and Fall, I spent an unforgettable moment with Andrea Koppel. The good news is that we recorded our conversation. If the surname sounds familiar, it’s because Andrea is the daughter of iconic broadcast journalist and host o… - 13 days ago, 2 Jan 19, 8:05am -
We live in an era of “digital Darwinism,” a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad of other problems of course) that in fact killed Borders,… - 27 days ago, 19 Dec 18, 9:43am -
Illustration created with culture design firm @GapingVoid We live in a time of digital Darwinism. As technology evolves so do markets. And as they evolve, behaviors, values and norms also adapt. This sets the stage for the widespread disruption that… - 49 days ago, 27 Nov 18, 3:55pm -
I’ve spent the better part of 20 years studying innovation and specifically, the past several years studying the people behind digital transformation. One universal truth I’ve found time and time again is that, in the face of disruption, the most… - 64 days ago, 12 Nov 18, 7:48am -
It's undeniable that video is becoming a must on social media. However, how marketers think they're approaching it, and what they're actually doing, are two different stories. - 8 hours ago, 15 Jan 19, 8:00am -
YouTube has added a new side-swiping option which will enable users to skip to the next video in their list, or go back to the previous. - 8 hours ago, 15 Jan 19, 8:00am -
So, the last thing you want to do is get mad at Google for doing what Google usually does. Apparently, people are mad for Google doing what it usually does. - 23 Nov 17, 7:09pm -
I blame this all on Magic Leap’s founder, Rony Abovitz. He calls what his company is building “spatial computing,” and since the one with the most advanced technology gets to name what they are doing, I think this one will stick where others, l… - 50 days ago, 26 Nov 18, 3:51pm -
This past year I’ve taken to looking at everything differently. I drove my three kids 9,000 miles around America, visiting many cities and states. I’ve been making more friends outside of my usual Silicon Valley bubble. We moved our family to a n… - 64 days ago, 12 Nov 18, 5:38am -
Ben Thompson’s excellent Stratechery newsletter took this topic on this morning. Why is Facebook doing VR, he asks, while pointing out that Apple is the apparent winner? I have been watching this space in much more detail than Ben, having cowritten… - 82 days ago, 25 Oct 18, 3:59pm -
In my 53 years I’ve seen a couple of house fires. One, at a neighbor’s house, woke me up in the middle of the night with banging on doors. Terror from waking up to a weird light in the bedroom, unnatural heat coming through the window, and the ho… - 96 days ago, 11 Oct 18, 2:25pm -
Yesterday Mark Zuckerberg, founder of Facebook, announced that Facebook would be showing us more of our friends and family and less news and corporate stuff on our news feed. For the past few months I’ve been studying social media with fresh eyes s… - 12 Jan 18, 12:02pm -
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