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Social Media Examiner

  • new5 Facebook Ad Mistakes That Could Be Hurting You

    5 Facebook Ad Mistakes That Could Be Hurting You

    Are your Facebook ads underperforming? Are you unsure how to get your ads to work better? In this article, you’ll discover five issues that impact Facebook ad performance and how to fix them. #1: You’re Bidding Against Yourself The way Facebook a…
    - 10 hours ago, 15 Jan 19, 6:00am -
  • newHow to Create Compelling Instagram Stories: 5 Apps for Marketers

    How to Create Compelling Instagram Stories: 5 Apps for Marketers

    Do you want to create stronger Instagram story content? Looking for tools to help enhance and edit your stories? In this article, you’ll find five Instagram Stories apps for creating an attractive and engaging story. #1: A Color Story Using eye-cat…
    - 1 day ago, 14 Jan 19, 6:00am -
  • Social Media Best Practices for 2019: Insights and Research From Industry Leaders

    Social Media Best Practices for 2019: Insights and Research From Industry Leaders

    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore insights and research to reveal be…
    - 3 days ago, 12 Jan 19, 6:00am -
  • Narrative Storytelling: How to Weave Stories Into Your Marketing

    Narrative Storytelling: How to Weave Stories Into Your Marketing

    Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? To explore how to weave narrative stories into your marketing, I interview Melissa Cassera. More About T…
    - 4 days ago, 11 Jan 19, 6:00am -
  • We’re Hiring: Director of Marketing
    Social Media Examiner is hiring a Director of Marketing! We are looking for experienced candidates who are willing to work from our home offices in Poway, California. To apply, you must have at least 7 years of experience directing a team of online m…
    - 5 days ago, 10 Jan 19, 1:00pm -

Convince and Convert

  • 12 Marketing Experts Reveal How to Crush Your Competition in 2019

    12 Marketing Experts Reveal How to Crush Your Competition in 2019

    With the new year in full swing, my wonderful colleagues — the marketing experts here at Convince & Convert — came up with 23 ideas for making your marketing and customer experience AMAZING in 2019. In no particular order, here are our favorite r…
    - 4 days ago, 11 Jan 19, 4:35pm -
  • 8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

    8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

    The best way to grow ANY business is for your customers to grow it for you. That’s where word of mouth comes in: customers going out of their way to tell other people (prospective customers) about your products and services. Since the cavemen days,…
    - 6 days ago, 9 Jan 19, 9:15am -
  • Social Media ROI: How to Prove Your Efforts Are Paying Off

    Social Media ROI: How to Prove Your Efforts Are Paying Off

    One of the most difficult parts of social media marketing is actually proving its ROI. It’s easy to throw numbers around – likes, new followers, comments and so on – but how do you actually prove your return on investment from social media?  H…
    - 7 days ago, 8 Jan 19, 12:30pm -
  • 5 Ways to Get More Customers and Improve Customer Experience with SMS

    5 Ways to Get More Customers and Improve Customer Experience with SMS

    As marketers, our goal should always be to meet our customers where they are. As much as we may want to establish and control the parameters of every interaction, it doesn’t work that way. Greater success lies in letting the customer dictate how an…
    - 8 days ago, 7 Jan 19, 9:00am -
  • The Psychology of Social Proof and Why It Makes Word-of-Mouth Marketing So Effective

    The Psychology of Social Proof and Why It Makes Word-of-Mouth Marketing So Effective

    Let’s Start from the Beginning: What is Social Proof? Social proof is the result of a deeply rooted psychological bias. It implies trust in other people. The forms of this trust include the belief that the majority knows better and that the best wa…
    - 10 days ago, 5 Jan 19, 9:30am -

Social Media Explorer

  • 3 Digital Marketing Techniques to Get Brand Exposure

    3 Digital Marketing Techniques to Get Brand Exposure

    Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read moreThe post 3 Digi…
    - 20 Sep 17, 10:00am -
  • Social Media Rehab: 3 Tips on Fighting Social Media Addiction

    Social Media Rehab: 3 Tips on Fighting Social Media Addiction

    With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read moreThe post Social Med…
    - 19 Sep 17, 10:46am -
  • How Doctors Are Using Social Media to Get Ahead

    How Doctors Are Using Social Media to Get Ahead

    An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow.…
    - 18 Sep 17, 10:17am -
  • 6 Signs Your Internship Isn’t Going to Land You a Job

    6 Signs Your Internship Isn’t Going to Land You a Job

    Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quali…
    - 18 Sep 17, 10:00am -
  • How to Build a Roadmap for Customer Loyalty

    How to Build a Roadmap for Customer Loyalty

    In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read moreThe p…
    - 14 Sep 17, 2:30pm -

Pro Blogger

  • One (Surprising) Blogging Resolution You Should Make for 2019

    One (Surprising) Blogging Resolution You Should Make for 2019

    The post One (Surprising) Blogging Resolution You Should Make for 2019 appeared first on ProBlogger.It’s the start of a brand new year (give or take a week or so), and chances are that at some point you made some New Year’s resolutions. As a blo…
    - 5 days ago, 10 Jan 19, 6:30am -
  • The Best Way to Start a Blog in 2019

    The Best Way to Start a Blog in 2019

    The post The Best Way to Start a Blog in 2019 appeared first on ProBlogger.If you’ve been Googling how to start a blog, then I’m sure you’ve already come across many resources telling you how. And most of them are pretty much the same, as crea…
    - 14 days ago, 1 Jan 19, 6:51am -
  • How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

    How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

    The post How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work appeared first on ProBlogger.Is it okay to blog about a topic you’re not an expert on? Definitely. I wasn’t an expert blogger when I started ProBlogger, or an expe…
    - 19 days ago, 27 Dec 18, 6:30am -
  • Have Blog, Will Travel: Tips For Blogging On the Road

    Have Blog, Will Travel: Tips For Blogging On the Road

    The post Have Blog, Will Travel: Tips For Blogging On the Road appeared first on ProBlogger.This post is based on Episode 243 of the ProBlogger podcast. If you’re travelling over the holidays – to see family and friends, or just for a vacation…
    - 26 days ago, 20 Dec 18, 6:30am -
  • Four Realities of Blogging Every Blogger Should Know About

    Four Realities of Blogging Every Blogger Should Know About


    - 33 days ago, 13 Dec 18, 6:30am -

Chris Brogan

  • newMarketing is About Connecting With Your Customer’s Story

    Marketing is About Connecting With Your Customer’s Story

    Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in…
    - 1 day ago, 14 Jan 19, 10:35am -
  • If I Were Selling Real Estate Today

    If I Were Selling Real Estate Today

    The world of real estate has become a lot more software driven in recent years. Sure, ultimately, a buyer interacts with a person, but with the number of real estate apps out there, a lot of up front work happens before a real estate professional is…
    - 6 days ago, 9 Jan 19, 2:53pm -
  • Here Are The Two Types of Videos to Post

    Here Are The Two Types of Videos to Post

    We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention…
    - 13 days ago, 2 Jan 19, 6:05pm -
  • My Simple Live Video Setup for Mac

    My Simple Live Video Setup for Mac

    In 2019, I intend to deliver quite a lot of video as part of my media making. This includes live video on YouTube as well as uploaded videos to other content platforms. If you want my simple live video setup for Mac, here’s what I’m using. (By th…
    - 14 days ago, 1 Jan 19, 3:58pm -
  • My 3 Words for 2019

    My 3 Words for 2019

    Instead of a New Year’s resolution, I practice a ritual called “My 3 Words.” The idea is that you think up three words that will help guide your choices and actions over the coming year. This has become quite an event, with thousands and thousa…
    - 14 days ago, 1 Jan 19, 4:30am -

Social Fresh

  • 7 Social Media Marketing Tips for Financial Services

    7 Social Media Marketing Tips for Financial Services

    At Social Fresh, one of our core communities is finance. So we’ve been helping folks in this industry get ahead of their peers for a while now. How should finance firms be using social media and content marketing to get ahead? We’ve pulled tog…
    - 21 Feb 18, 6:04am -
  • Engagement is Dead. The New Metric is Attention.

    Engagement is Dead. The New Metric is Attention.

    Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the ma…
    - 9 Jan 18, 3:32pm -
  • Testing Out Instagram Stories For Your Business

    Testing Out Instagram Stories For Your Business

    Guest post by Marji J. Sherman, Social Media Manager at CUNA Mutual Group If you have not been convinced of the value of switching from Snapchat to Instagram Stories yet, maybe hearing that in just one year, Instagram Stories has surpassed its rival,…
    - 30 Nov 17, 6:49am -
  • How To Build Your First App: 7 Secrets From The Founders

    How To Build Your First App: 7 Secrets From The Founders

    Is this a huge mistake? Will it ever work? Will anyone care? Anyone building an app for the first time is wondering these things. You’re not alone. “No one knows what they’re doing. You think people who came before you know everything, but the…
    - 16 Nov 17, 6:04am -
  • Turning statistics into stories: the key to nonprofit marketing

    Turning statistics into stories: the key to nonprofit marketing

    Guest post by Ayla Tezel, Executive Vice President, Communications at Wounded Warrior Project. Originally published here. —- The number of nonprofit organizations in the United States has skyrocketed, from more than 630,000 in 1999  to more than…
    - 14 Nov 17, 9:21am -

Logic + Emotion

  • Digital Transformation Journey: An Infinite Loop

    Digital Transformation Journey: An Infinite Loop

    Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is...
    - 8 Jun 17, 2:39pm -
  • SXSW 2017: Should Age Diversity Matter?

    SXSW 2017: Should Age Diversity Matter?

    This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask...
    - 15 Mar 17, 3:15pm -
  • When Should a Brand Take a Stand? When Values are Clearly Defined.

    When Should a Brand Take a Stand? When Values are Clearly Defined.

    Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the...
    - 13 Feb 17, 4:57pm -
  • Superbowl Helps Brand Activism Go Mainstream

    Superbowl Helps Brand Activism Go Mainstream

    This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?...
    - 6 Feb 17, 12:23pm -
  • In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily...
    - 5 Feb 17, 5:26pm -

Brian Solis

Social Media Today

Chris Pirillo

Social Times

Scobleizer

  • Spatial Computing: Bigger Than Magic Leap
    I blame this all on Magic Leap’s founder, Rony Abovitz. He calls what his company is building “spatial computing,” and since the one with the most advanced technology gets to name what they are doing, I think this one will stick where others, l…
    - 50 days ago, 26 Nov 18, 3:51pm -
  • The American Dream 2.0: why America should reject Silicon Valley’s new wealth redistribution and bring a new G.I. Bill

    The American Dream 2.0: why America should reject Silicon Valley’s new wealth redistribution and bring a new G.I. Bill

    This past year I’ve taken to looking at everything differently. I drove my three kids 9,000 miles around America, visiting many cities and states. I’ve been making more friends outside of my usual Silicon Valley bubble. We moved our family to a n…
    - 64 days ago, 12 Nov 18, 5:38am -
  • Why is Facebook doing VR if AR is the big prize? (mesh unf**kers and the future)
    Ben Thompson’s excellent Stratechery newsletter took this topic on this morning. Why is Facebook doing VR, he asks, while pointing out that Apple is the apparent winner? I have been watching this space in much more detail than Ben, having cowritten…
    - 82 days ago, 25 Oct 18, 3:59pm -
  • A year of Scoble change
    In my 53 years I’ve seen a couple of house fires. One, at a neighbor’s house, woke me up in the middle of the night with banging on doors. Terror from waking up to a weird light in the bedroom, unnatural heat coming through the window, and the ho…
    - 96 days ago, 11 Oct 18, 2:25pm -
  • Mark Zuckerberg just turned up the dopamine. Here’s how
    Yesterday Mark Zuckerberg, founder of Facebook, announced that Facebook would be showing us more of our friends and family and less news and corporate stuff on our news feed. For the past few months I’ve been studying social media with fresh eyes s…
    - 12 Jan 18, 12:02pm -