Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads? In this article, you’ll discover how to use the new CBO setting to c… - 1 day ago, 18 Sep 19, 6:00am -
Do you use LinkedIn ads? Wondering if you’re making costly mistakes? In this article, you’ll discover four LinkedIn advertising mistakes and learn how to avoid them. Why Use LinkedIn Ads? In the past, reaching people with your messaging on Linked… - 2 days ago, 17 Sep 19, 6:00am -
Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business. #1: Establish a Theme and… - 3 days ago, 16 Sep 19, 6:00am -
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore new shopping ads for Facebook and… - 5 days ago, 14 Sep 19, 6:00am -
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory c… - 6 days ago, 13 Sep 19, 6:00am -
Jay Baer demonstrates how to calculate content marketing ROI, and discusses why content marketers must pay close attention to this all-important success metric. - 5 Jul 17, 9:00am -
Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read moreThe post 3 Digi… - 20 Sep 17, 10:00am -
With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read moreThe post Social Med… - 19 Sep 17, 10:46am -
An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow.… - 18 Sep 17, 10:17am -
Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quali… - 18 Sep 17, 10:00am -
In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read moreThe p… - 14 Sep 17, 2:30pm -
The post Six First Income Streams Recommended for Bloggers appeared first on ProBlogger.This post is based on episode 198 of the ProBlogger podcast. If you’ve been blogging for a while but haven’t started monetizing your blog, you might be wond… - 3 hours ago, 19 Sep 19, 8:30am -
The post How to Make a Full-Time Income From Your Blog appeared first on ProBlogger.This post is based on episode 48 of the ProBlogger podcast. While there are no guarantees, earning a full-time income from your blog can be a realistic goal provide… - 35 days ago, 15 Aug 19, 8:30am -
The post Four Types of Blog Post to Create if You Don’t Want to Write Much appeared first on ProBlogger.This is a post by ProBlogger writing expert Ali Luke Do you get sick of writing sometimes? Even the most enthusiastic bloggers have days when t… - 56 days ago, 25 Jul 19, 8:30am -
The post 279: How Jeff Goins Evolved His Blogging Into a Million Dollar Business appeared first on ProBlogger.How Blogging Led to a Million Dollar Business for Jeff Goins Jeff Goins shares how his blogging business has evolved over the years. What h… - 58 days ago, 23 Jul 19, 3:31pm -
I just released a new episode of my podcast, the first in a little while. Just before I hit record, I decided to also record it as a video show (and I use the term “show” loosely as it’s just a multi-camera talking head thing). But I did it for… - 10 days ago, 9 Sep 19, 9:02am -
A few weeks back, Jac and I took a week’s vacation in the woods, with no access to our devices or the Internet. There was electricity and water and a small fridge, but there was also the basic requirement that if you wanted a meal, you had to start… - 16 days ago, 3 Sep 19, 9:11am -
What comes next is production. We want something to chew on. We want to sing along. We want it to make sense in our lives. We want to know all the words. We want to collect it. And then We want to take it, modify it, make it ours, do our own version.… - 18 days ago, 1 Sep 19, 11:34pm -
I was asked which skills would be important for business professionals in the coming years, a question I love because I definitely read every article that came out giving me this guidance when I was young and hungry in business. (By this, I mean I st… - 19 days ago, 31 Aug 19, 7:41am -
The technology behind building a blog or a podcast or a newsletter is easier to operate than ever before. You can get started for very low money and it doesn’t require a boat load of technical skill either. But the two questions you should ask your… - 20 days ago, 30 Aug 19, 9:02am -
Snapchat launched to the world in 2011 as a weird sexting chat app. Remember that? Then in 2013, Snapchat gifted the world with stories and changed social media forever. Last quarter Zuckerberg and company reported that Facebook “stories” had 500… - 98 days ago, 13 Jun 19, 8:56am -
We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15 years to stay in touch with friends and make ne… - 25 Apr 19, 3:45pm -
Contest is closed. Thank you to all who shared, interacted, and participated. Winners have been contacted via email. Congratulations to Betsy Howard for winning the Social Fresh 2019 Grand Prize Full VIP Prize! (Winners of the bonus prizes have been… - 4 Apr 19, 2:17pm -
81% of the entire US is online. We’re clicking like, favorite, comment every day. Some of us for hours a day. Because of the diversity of that audience, social media trends are changing rapidly. As a social media professional you know what works to… - 4 Apr 19, 11:41am -
MAU, or Monthly Active Users, has been the main metric by which we measure the health and growth of social networks since before MySpace thought Facebook was just some college fad. It’s been the best shortcut for Wall Street and advertisers to gaug… - 2 Apr 19, 10:24am -
Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is... - 8 Jun 17, 2:39pm -
This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask... - 15 Mar 17, 3:15pm -
Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the... - 13 Feb 17, 4:57pm -
This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?... - 6 Feb 17, 12:23pm -
If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily... - 5 Feb 17, 5:26pm -
Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need… - 3 hours ago, 19 Sep 19, 8:53am -
SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alf… - 22 hours ago, 18 Sep 19, 1:39pm -
Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the ins… - 1 day ago, 18 Sep 19, 9:29am -
In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such… - 1 day ago, 18 Sep 19, 8:54am -
For those who don’t have the time to read an entire book, but still need the benefits of doing so, I present to you…GetAbstract. I’m proud to announce that The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revoluti… - 3 days ago, 16 Sep 19, 9:17am -
To get a better understanding of the current state of employee advocacy, and the opportunities for brands, we recently conducted a survey of our SMT network. - 4 hours ago, 19 Sep 19, 8:00am -
YouTube is looking to help advertisers better connect with viewers via their home TV sets with a new Masthead ad placement option. - 4 hours ago, 19 Sep 19, 8:00am -
So, the last thing you want to do is get mad at Google for doing what Google usually does. Apparently, people are mad for Google doing what it usually does. - 23 Nov 17, 7:09pm -
Does one client make your career? I haven’t been able to sleep in the 48 hours since Vanessa Camones brought one of her clients to my home. I can’t tell you who they are. But they showed me some technology that goes way beyond anything I’ve re… - 19 days ago, 31 Aug 19, 2:25pm -
Ahh, a 20-something-year-old guy was over the house tonight. We almost got in a fight over VR. Tried to tell me something other than the Oculus Quest is better after seeing the Quests on the floor and declaring “I would never buy one of those.” I… - 28 days ago, 22 Aug 19, 3:05am -
I attended SXSW 25 times. Crazy, huh? Those days are probably over for me, it’s time for someone else to have some fun eating BBQ and walking down Sixth in Austin while hanging out with the creative people in the industry. That said, I’ve been ke… - 35 days ago, 15 Aug 19, 2:17pm -
We all know lots of jobs will go away in the next decade or two. When I visited Tesla’s factory this year I noticed about 20% more robots than when I visited last year. Take that trend out a decade or two and we can predict many jobs will go away.… - 40 days ago, 10 Aug 19, 4:25pm -
I told you Autopilot is safer than the other humans on the road. Tesla today released a safety report with more road data that shows Autopilot is out performing its human drivers. I can tell when Tesla owners aren’t using it, too. They aren’t as… - 42 days ago, 8 Aug 19, 4:50am -
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