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Social Media Examiner

  • Google Analytics 4: What Marketers Need to Know

    Google Analytics 4: What Marketers Need to Know

    Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. C…
    - 2 days ago, 20 Nov 20, 6:00am -
  • How to Use LinkedIn Text Ads: The Budget-Friendly Option

    How to Use LinkedIn Text Ads: The Budget-Friendly Option

    Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding o…
    - 4 days ago, 18 Nov 20, 6:00am -
  • Getting Started With Google Tag Manager: A Beginner’s Guide

    Getting Started With Google Tag Manager: A Beginner’s Guide

    Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templ…
    - 5 days ago, 17 Nov 20, 6:00am -
  • How Much Should You Spend on Facebook Ads? Budgeting Steps

    How Much Should You Spend on Facebook Ads? Budgeting Steps

    Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll…
    - 6 days ago, 16 Nov 20, 6:00am -
  • Launching With Facebook Ads: How to Sell More With Facebook

    Launching With Facebook Ads: How to Sell More With Facebook

    Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Medi…
    - 9 days ago, 13 Nov 20, 6:00am -

Convince and Convert

  • 4 Noteworthy Lead Conversion Trends: Research and Charts

    4 Noteworthy Lead Conversion Trends: Research and Charts

    With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many…
    - 3 Aug 20, 6:00am -
  • How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Happen)

    How to Write Perfect Page Titles and Headlines (7 Tools to Help Make it Happen)

    What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominentl…
    - 27 Jul 20, 8:07am -
  • How to Collect the Right Data to Boost Your Marketing

    How to Collect the Right Data to Boost Your Marketing

    This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how thi…
    - 25 Jul 20, 10:00am -
  • B2B SEO: Three Essential Strategies to Generate High-Quality Leads

    B2B SEO: Three Essential Strategies to Generate High-Quality Leads

    Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any bus…
    - 28 Jun 20, 9:00am -
  • How to Choose a Marketing Automation Platform

    How to Choose a Marketing Automation Platform

    One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your busines…
    - 22 Jun 20, 10:17am -

Social Media Explorer

Pro Blogger

  • 8 Effective Ways to Wrap up Your Blog Posts

    8 Effective Ways to Wrap up Your Blog Posts

    The post 8 Effective Ways to Wrap up Your Blog Posts appeared first on ProBlogger.This post is based on episode 56 of the ProBlogger podcast. You’ve said everything you wanted to say in your post, and now it’s time to quickly wrap things up so…
    - 3 days ago, 19 Nov 20, 6:00am -
  • 7 Productivity Tips for Bloggers

    7 Productivity Tips for Bloggers

    The post 7 Productivity Tips for Bloggers appeared first on ProBlogger.This post is based on episode 40 of the ProBlogger podcast. Are you using your time productively? Chances are you’ve set yourself some goals as to what you’d like your blogg…
    - 10 days ago, 12 Nov 20, 6:00am -
  • Face Your Fears and Become a Better Blogger

    Face Your Fears and Become a Better Blogger

    The post Face Your Fears and Become a Better Blogger appeared first on ProBlogger.This post is based on episode 54 of the ProBlogger podcast. This week I want to talk about fear. Not about eliminating it or ignoring it, but rather about recognising,…
    - 17 days ago, 5 Nov 20, 6:30am -
  • 13 Tips for Building Authority and Influence

    13 Tips for Building Authority and Influence

    The post 13 Tips for Building Authority and Influence appeared first on ProBlogger.This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then u…
    - 24 days ago, 29 Oct 20, 7:50am -
  • The Best Way to Brand Your Blog

    The Best Way to Brand Your Blog

    The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger.This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try som…
    - 31 days ago, 22 Oct 20, 7:00am -

Chris Brogan

  • People Need Brevity in Stories in 2020 and Beyond

    People Need Brevity in Stories in 2020 and Beyond

    It seems that when people try to communicate, they mostly try to push the most stuff they can into our heads at one time. We say that business storytelling is very important but we don’t teach people how to do it. In the absence of instructions, a…
    - 2 Mar 20, 1:14pm -
  • Why Business Storytelling is a Necessary Tool for 2020 and Beyond

    Why Business Storytelling is a Necessary Tool for 2020 and Beyond

    Whenever someone tells you “stories are an important part of leadership,” you do what most people do: you nod and shrug and wonder what the heck anyone means by that. And yet, we use stories informally every day. Your business meeting with prospe…
    - 7 Jan 20, 12:04pm -
  • My 3 Words for 2020

    My 3 Words for 2020

    Happy 2020! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. With over 13 years of experience and more to come, I want to share with you how this works because I want you to cho…
    - 1 Jan 20, 4:30am -
  • Mitch Joel is a Wizard

    Mitch Joel is a Wizard

    I did a 3 part video series with my pal, Mitch Joel. He’s so smart and I just wanted to dig in and get his smarts. You’ll learn so much if you dig into these!The post Mitch Joel is a Wizard appeared first on Chris Brogan Media: StoryLeader.
    - 12 Dec 19, 1:44pm -
  • How Do You Absorb Information Best?

    How Do You Absorb Information Best?

    I just released a new episode of my podcast, the first in a little while. Just before I hit record, I decided to also record it as a video show (and I use the term “show” loosely as it’s just a multi-camera talking head thing). But I did it for…
    - 9 Sep 19, 9:02am -

Social Fresh

  • Steal These 9 Instagram Templates and Make Them Your Own

    Steal These 9 Instagram Templates and Make Them Your Own

    There’s a myth that if you design something using a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity thrives with boundaries. Some of the most crea…
    - 47 days ago, 6 Oct 20, 5:00am -
  • Lessons Learned From Hosting A Virtual Conference

    Lessons Learned From Hosting A Virtual Conference

    It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtua…
    - 22 Jul 20, 4:46pm -
  • Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

    Facebook Boycott: How To Pivot Your Ad Dollars #StopHateForProfit

    Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their neg…
    - 27 Jun 20, 2:37pm -
  • The Social Media Technology Pyramid

    The Social Media Technology Pyramid

    What makes each social network different is the type of content created, how that content is created, and why that content is created. Consumers share a large variety of content for different reasons on different social networks. And social media pla…
    - 25 Mar 20, 8:12am -
  • How To Adjust Your Social Media Marketing During Coronavirus

    How To Adjust Your Social Media Marketing During Coronavirus

    Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal tax on all of us. And yet, there is stil…
    - 12 Mar 20, 1:36pm -

Logic + Emotion

  • An Open Letter To My Younger Self

    An Open Letter To My Younger Self

    Hi, it's me. You don't know me, but in time you will. I have the benefit of time and experience on my side and wanted to share some thoughts with you if you're willing to listen. If you receive this,...
    - 47 days ago, 6 Oct 20, 1:11pm -
  • What They Don't Tell You About Life "In-Between"

    What They Don't Tell You About Life "In-Between"

    It's been just over three months since I've had a place of full-time employment to call home. As I previously mentioned, this has been a first-time experience having gone from one professional opportunity to another without much of a break...
    - 53 days ago, 30 Sep 20, 1:57pm -
  • My New Normal

    My New Normal

    Friday will be my last day at the labor of love of a company where I spent nearly eleven years working with some of the brightest minds, world-class clients, and companies this planet has to offer. Like many others, COVID-19...
    - 3 Jun 20, 6:54pm -
  • This Too Shall Pass

    This Too Shall Pass

    In my younger years, I found myself working at a digital agency during the height of the dotcom bubble burst. This was the early 2000s. We closed offices, let people go and grappled with the fact that the economy we...
    - 13 Mar 20, 10:49am -
  • Investing In The Future Is Investing In Yourself

    Investing In The Future Is Investing In Yourself

    Recently, I spent an hour with a colleague who is just starting out in his career and wanted to learn more about what I do, how I do it and how he can apply that knowledge to his exploration of...
    - 9 Mar 20, 12:30pm -

Brian Solis

Social Media Today

Chris Pirillo

Social Times

Scobleizer

  • This full-body MRI scan could save your life
    This summer a 40-year-old friend and brilliant software engineer, Brandon Wirtz, died due to colon cancer and my dad died of pancreatic cancer too. At first neither of their doctors diagnosed properly (Brandon was frequently getting sick and my dad k…
    - 21 days ago, 1 Nov 20, 1:54pm -
  • Getting ready for VMworld with AI deep dive with 14-year employee
    Business of the future will need to be more predictive. That’s what VMware’s Justin Murray, a long-time VMware employee told me here as he explained the latest in AI and Machine Learning that he’s seeing evolve. The folks who run VMware’s hug…
    - 60 days ago, 23 Sep 20, 10:56am -
  • Tech’s new “Digital Gods:” humans will soon be deeply integrated with tech
    I used to joke with friends that Silicon Valley was done disrupting taxi companies and that we were going after God next. On my summer mostly away from social media I’m taking a fresh look at predictions I’ve made for the last two decades in four…
    - 23 Jul 20, 5:52pm -
  • Our latest tech book gets five-star Amazon ranking

    Our latest tech book gets five-star Amazon ranking

    “The Infinite Retina,” is my fourth book that predicts decade-long trends. This one, written with Irena Cronin, represents a decade of work and is getting the best Amazon reviews of all of them. Qualcomm’s head of AR/VR, Hugo Swart, wrote “it…
    - 20 Jul 20, 2:19am -
  • My dad’s letter to kids of the future

    My dad’s letter to kids of the future

    Two weeks ago my dad died. We had a year warning that day was coming, after he was diagnosed with pancreatic cancer last July. We had more days with him than we expected. Which I was very grateful for. My dad took our family out of poverty. He grew u…
    - 7 Jul 20, 2:55am -