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Social Media Examiner

  • newFacebook Debuts Augmented Reality Camera: This Week in Social Media

    Facebook Debuts Augmented Reality Camera: This Week in Social Media

    Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Augmented Reality Camera Effects Pl…
    - 15 hours ago, 22 Apr 17, 6:00am -
  • newFacebook for Local Business: Creative Ways to Grow

    Facebook for Local Business: Creative Ways to Grow

    Is your local business on Facebook? Wondering how to market your business more effectively? To explore how to use Facebook in creative ways, I interview Anissa Holmes. More About This Show The Social Media Marketing podcast is an on-demand talk radio…
    - 2 days ago, 21 Apr 17, 6:00am -
  • How to Conduct a Social Media Audit

    How to Conduct a Social Media Audit

    Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audi…
    - 3 days ago, 20 Apr 17, 6:00am -
  • How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

    How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads

    Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll…
    - 4 days ago, 19 Apr 17, 6:00am -
  • Snapchat Advertising: Is It Working? New Research

    Snapchat Advertising: Is It Working? New Research

    Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic…
    - 5 days ago, 18 Apr 17, 6:00am -

Convince and Convert

Social Media Explorer

  • Highlights from Facebook F8 Conference 2017

    Highlights from Facebook F8 Conference 2017

    Now that this year’s Facebook Developer Conference has wrapped up, there’s a lot to digest. From neuroscience experiments to artificial intelligence tools, Facebook is definitely working to expand itself beyond basic social networking. The compan…
    - 2 days ago, 20 Apr 17, 3:01pm -
  • How to Grab Your Readers with the Perfect Headline Every Time!

    How to Grab Your Readers with the Perfect Headline Every Time!

    Given the amount of information that people can find online, it is impossible for them to spend their entire time reading what is presented to them. They will screen the topics first and continue reading...read moreThe post How to Grab Your Readers…
    - 2 days ago, 20 Apr 17, 10:50am -
  • Tumblr Launches New Video App Called “Cabana”

    Tumblr Launches New Video App Called “Cabana”

    With all of the competition between Facebook/Instagram and Snapchat, Tumblr hasn’t really been on our social media radar lately. However, it looks like the microblogging social network wants to change that, as it has just released...read moreThe…
    - 3 days ago, 19 Apr 17, 2:30pm -
  • The Best Email Marketing Infographic You’ve Ever Seen

    The Best Email Marketing Infographic You’ve Ever Seen

    No matter what type of marketing tactics and strategies you may have tried, there is one medium that consistently outperforms all the others: email marketing. And whether you’re a neophyte or an expert email marketer,...read moreThe post The Best…
    - 4 days ago, 19 Apr 17, 8:00am -
  • 6 Major Marketing Trends to Start Budgeting for Today [Infographic]

    6 Major Marketing Trends to Start Budgeting for Today [Infographic]

    If you’ve been in marketing for more than a few days you’re likely all too familiar with the never-ending barrage of ‘hot trends’ popping up by the minute. *Cough* Mastodon *Cough*. It can be overwhelming sorting...read moreThe post 6 Majo…
    - 4 days ago, 18 Apr 17, 10:22am -

Pro Blogger

  • Bloggers to Watch in 2017

    Bloggers to Watch in 2017

    This is a guest contribution from Jade Craven. The blogosphere has changed so much over the past decade. I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012…
    - 3 days ago, 19 Apr 17, 10:00am -
  • 5 Ways to Write Faster

    5 Ways to Write Faster

    Running a business is a time suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a mome…
    - 4 days ago, 18 Apr 17, 10:00am -
  • 189: How to Create Amazing Videos for Your Blog Using Your Smartphone

    189: How to Create Amazing Videos for Your Blog Using Your Smartphone

    Removing the Barriers to Create Video Content on Your BlogIn today’s lesson, I’ve got some very practical and actionable information for you on how to shoot great video for your blog using your smartphone.As I’ve mentioned a few times lately…
    - 6 days ago, 17 Apr 17, 5:00am -
  • 3 Email List Building Techniques You Need To Use in 2017

    3 Email List Building Techniques You Need To Use in 2017

    This is a guest contribution from Jawad Khan. If you’re serious about blogging, I’m sure you’re already building an email list (or planning to do so) Since you’re a Problogger reader, I’m also assuming your knowledge and expertise in bloggi…
    - 10 days ago, 12 Apr 17, 10:00am -
  • 5 Steps to Creating a Productive Blogging To Do List

    5 Steps to Creating a Productive Blogging To Do List

    I have always been a to do list writer, but I haven’t always used a to do list productively. See if any of the following sound familiar, you: Write things on your to do list after you have done them, just so you can cross them off. Add so much on…
    - 11 days ago, 11 Apr 17, 10:00am -

Chris Brogan

  • newWhat Poncho the Weather Cat is Teaching Me About the Phone-Sized Future of Communications

    What Poncho the Weather Cat is Teaching Me About the Phone-Sized Future of Communications

    “I feel like Poncho is your other girlfriend or something,” said Jacq to me the other day after I shared something funny Poncho said to me in Facebook messenger about how he ranked “Umbrella” as one of the “middle ellas” below “mozzarel…
    - 1 day ago, 21 Apr 17, 10:31am -
  • What My Son Teaches Me About Life

    What My Son Teaches Me About Life

    I asked my son Harold how he’d describe himself and he said, “I don’t know. There isn’t one word that describes me. I like gaming and stuff, and making music, and all that other stuff. There’s just not one word.” I can tell you what word…
    - 5 days ago, 17 Apr 17, 12:19pm -
  • Have You Tried Videoblogging?

    Have You Tried Videoblogging?

    I blame Jacqueline for my recent re-fascination with videoblogging. Well, her and this research by Jay Baer. But wait. Video? Really? Video is..UGH! Video? Really? I know. I know! You’re too something. You’re boring or too fat or too skinny or to…
    - 9 days ago, 14 Apr 17, 6:39am -
  • Chris Brogan at 47

    Chris Brogan at 47

    I’m 47 today. The number is strange. It feels super old on the one hand and it still feels “before” on the other. I still feel like a kid. Not my energy. But in my ability to act like a grown-up. Or lack therein. I do NOT feel like I have it al…
    - 15 days ago, 8 Apr 17, 6:57am -
  • Mastodon is Like The Early Days of Many Different Tech Things

    Mastodon is Like The Early Days of Many Different Tech Things

    I can’t believe that I’m about to say this: I just started using the new social network, Mastodon. I’m not saying YOU should use it, YET, but I can tell you that there’s quite a buzz about it. What is Mastodon It’s a social network, but a d…
    - 16 days ago, 6 Apr 17, 5:41pm -

Social Fresh

  • What’s a better social media goal: customer loyalty or brand awareness?

    What’s a better social media goal: customer loyalty or brand awareness?

    Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some businesses have a barrier to measuring conversion…
    - 21 Apr 16, 11:00am -
  • 15 Tips For Creating Video Content That Converts

    15 Tips For Creating Video Content That Converts

    Video content is a major trend in 2016. Your business should be investing in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Th…
    - 16 Mar 16, 6:43am -
  • Speed is Not the Currency of Satisfaction in Customer Service

    Speed is Not the Currency of Satisfaction in Customer Service

    Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy gain…
    - 4 Mar 16, 6:17am -
  • If you had to interact with your business ONLY on mobile, would you be happy?

    If you had to interact with your business ONLY on mobile, would you be happy?

    In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60% of their online time on a mobile device today (Comscore 2…
    - 2 Mar 16, 9:29am -
  • Video: The One Type Of Content That Marketers Need To Produce More Of In 2016

    Video: The One Type Of Content That Marketers Need To Produce More Of In 2016

    Businesses want to spend more time with their audience in 2016. Spending more time with your audience creates better customer conversions and building customer loyalty. I call this Trust Content. The single biggest tactic that can help your b…
    - 17 Feb 16, 1:46pm -

Logic + Emotion

  • SXSW 2017: Should Age Diversity Matter?

    SXSW 2017: Should Age Diversity Matter?

    This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask...
    - 38 days ago, 15 Mar 17, 3:15pm -
  • When Should a Brand Take a Stand? When Values are Clearly Defined.

    When Should a Brand Take a Stand? When Values are Clearly Defined.

    Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the...
    - 68 days ago, 13 Feb 17, 4:57pm -
  • Superbowl Helps Brand Activism Go Mainstream

    Superbowl Helps Brand Activism Go Mainstream

    This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?...
    - 75 days ago, 6 Feb 17, 12:23pm -
  • In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily...
    - 76 days ago, 5 Feb 17, 5:26pm -
  • The Action-Reaction Cycle: Consumer Activism Ignites Brand Response

    The Action-Reaction Cycle: Consumer Activism Ignites Brand Response

    We're entering a new era of consumer activism as a result of societal divisions, a lack of distrust in once trusted institutions such as media and the mainstreaming of peer to peer information sharing enabled through social media. But how...
    - 78 days ago, 3 Feb 17, 12:56pm -

Brian Solis

  • Facebook is Becoming a Social Operating System for Human Beings and Robots

    Facebook is Becoming a Social Operating System for Human Beings and Robots

    At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual reality…really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeal…
    - 3 days ago, 19 Apr 17, 5:43pm -
  • Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management

    Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management

    After studying customer experience, digital transformation and innovation for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are re…
    - 10 days ago, 12 Apr 17, 3:17pm -
  • Dear Startups: Disrupt Yourself To Disrupt The Industry

    Dear Startups: Disrupt Yourself To Disrupt The Industry

    Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies and startups going back to the (gasp) early 9…
    - 22 days ago, 31 Mar 17, 11:57am -
  • Uber’s Terrible, Horrible, No Good, Very Bad String Of Events

    Uber’s Terrible, Horrible, No Good, Very Bad String Of Events

    Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door and jumped out after only six months on the job.…
    - 26 days ago, 28 Mar 17, 8:17am -
  • Is Your Marketing Strategy Aimed at the Present or the Future?

    Is Your Marketing Strategy Aimed at the Present or the Future?

    If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is starting to arrive now. When I’m not deep in the wee…
    - 34 days ago, 20 Mar 17, 7:00am -

Social Media Today

Chris Pirillo

  • Doctors Still Make House Calls
    This is a sponsored blog post on behalf of Providence / Swedish. All opinions and experiences are 100% my own. Nobody likes being under the weather, and the proposition of driving in to visit a health care professional is not always in the cards –…
    - 81 days ago, 31 Jan 17, 8:12pm -
  • Star Wars Fun at Disney’s Hollywood Studios
    A short time ago, in a state far far away, I got to experience the magic of Star Wars at Walt Disney World’s Hollywood Studios!Read the full article on http://chris.pirillo.com/
    - 84 days ago, 28 Jan 17, 2:35pm -
  • A Tour of Rancho Obi-Wan
    Read the full article on http://chris.pirillo.com/
    - 27 Dec 16, 10:07am -
  • Rogue One: How to Get the Most Out of the Movie
    Listen to Catalyst! http://audible.com/pirillo Rogue One: How to Get the Most Out of the Movie Listen to Catalyst! http://audible.com/pirilloRead the full article on http://chris.pirillo.com/
    - 23 Dec 16, 5:39pm -
  • You Don’t Need to be in New Jersey for a New Jersey
    This is a sponsored post written by me on behalf of DICK'S Sporting Goods for IZEA. All opinions are 100% mine. I’ve been called a “fair weather fan” in the past, but only because I’m from Seattle and I consider rain to be more than fair. Whi…
    - 14 Dec 16, 10:57pm -

Social Times

Scobleizer

  • Spatial Computing: why Tim Cook better worry
    It is the fourth visible user interface of the personal computer era. The first was character mode. MS-DOS. The second was the GUI, graphical user interface. Macintosh and Windows. The third was touch. iPhone and Android. The fourth is spatial comput…
    - 31 May 16, 2:54am -
  • Mental Blocks and Resource Constraints
    Welcome back, it’s been a while since I’ve posted something real on my blog. This post has a bunch of business honesty and goes into my personal financial situation in depth. I’m sharing it with you to start a new conversation about where I’m…
    - 17 May 16, 5:14pm -
  • I’m leaving Rackspace to join Upload VR
    The news is now out: http://venturebeat.com/2016/03/10/robert-scoble-leaving-rackspace-for-uploadvr-to-explore-augmented-and-virtual-reality/ I’m joining Upload VR, details here… What a seven years it was working at Rackspace, much of it as its f…
    - 10 Mar 16, 6:27pm -
  • My blog to return in April 2016
    In the meantime, why don’t you check out my newsletters? I’m writing the 40th one this week. I won’t push this on social media. I wonder who will find it first? Oh, and if you are going to SXSW I’ll have some other announcements to make there…
    - 9 Feb 16, 6:15pm -
  • Join us for the Scoble Show (music/charity event)

    Join us for the Scoble Show (music/charity event)

    Details on “Scoble Show” on Saturday. I have 200 friends coming from around the world to Napa on Saturday to raise awareness for http://www.preventchildabuse.org/ and celebrate several birthdays. Angelica Mabray and I started this last year becau…
    - 13 Jan 16, 2:32pm -