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Social Media Examiner

  • newTikTok Self-Service Ads: What Marketers Need to Know

    TikTok Self-Service Ads: What Marketers Need to Know

    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore an update of TikTok’s self-serve…
    - 2 days ago, 25 Jan 20, 6:00am -
  • Social Media ROI: How to Measure Your Social Marketing

    Social Media ROI: How to Measure Your Social Marketing

    Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christo…
    - 3 days ago, 24 Jan 20, 6:00am -
  • How to Use Short Videos to Turn Prospects Into Customers

    How to Use Short Videos to Turn Prospects Into Customers

    Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing? In this article, you’ll learn how to create short, cost-effective videos to help convince pe…
    - 5 days ago, 22 Jan 20, 6:00am -
  • How to Onboard Social Media Marketing Clients: A Checklist for Consultants

    How to Onboard Social Media Marketing Clients: A Checklist for Consultants

    Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job? In this article, you’ll discover a checklist for onboarding new clients so you have what you need to manage their social m…
    - 6 days ago, 21 Jan 20, 6:00am -
  • How to Recover a Suspended Facebook Ads Account

    How to Recover a Suspended Facebook Ads Account

    Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again? In this article, you’ll find out how to submit an appeal to get your Facebook advertising account reactivated. Facebook Ads…
    - 7 days ago, 20 Jan 20, 6:00am -

Convince and Convert

Social Media Explorer

  • newThe Benefits of Social Media Marketing
    When it comes to marketing today, technology has changed nearly every aspect. It is important for any business that wants to be competitive in the modern era to have a strong presence on social media....read moreThe post The Benefits of Social Media…
    - 47 mins ago, 27 Jan 20, 3:12am -
  • newEverything You Need to Know About Customer Segmentation
    Your customers are smart! They know what they want and don’t want, and they know if you understand their needs—or not. To grow your business, you must understand how and when to communicate with customers on...read moreThe post Everything You N…
    - 13 hours ago, 26 Jan 20, 2:57pm -
  • newUsing Digital Marketing Skill Assessments to Analyse the Skills of Your Next Hire
    It is widely known that reasonable numbers of start-ups and small businesses close their operations every year.  In fact, approximately 50 percent of new businesses close within the first five years. They find it quite...read moreThe post Using Dig…
    - 17 hours ago, 26 Jan 20, 10:46am -
  • newFiverr and Sponsored Guest Posts – a Match Made in SEO Hell

    Fiverr and Sponsored Guest Posts – a Match Made in SEO Hell

    So – I went and did it. I’m very ashamed for even having tried – but I went and researched sponsored guest posts on Fiverr. As an SEO guy – Fiverr has always been –...read moreThe post Fiverr and Sponsored Guest Posts – a Match Made in S…
    - 17 hours ago, 26 Jan 20, 10:43am -
  • How to Become a Digital Marketer: The Only Guide You Need
    So, you’re interested in a career in digital marketing. The only problem? You’re not quite sure how to become a digital marketer and you’re hesitant about making a career change.  Well, being a digital marketer...read moreThe post How to Beco…
    - 2 days ago, 24 Jan 20, 11:49pm -

Pro Blogger

  • How to Quit Your Job and Build an Online Business

    How to Quit Your Job and Build an Online Business

    The post How to Quit Your Job and Build an Online Business appeared first on ProBlogger.This post is based on episode 175 of the ProBlogger podcast. Today I want to tell you some advice I received when I was starting out that I completely ignored…
    - 11 days ago, 16 Jan 20, 6:30am -
  • 4 Reasons Why You Should Start a Blog in the New Year

    4 Reasons Why You Should Start a Blog in the New Year

    The post 4 Reasons Why You Should Start a Blog in the New Year appeared first on ProBlogger.At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog this year? Or have I mis…
    - 18 days ago, 9 Jan 20, 6:00am -
  • Should You Blog Anonymously or Use Your Real Name?

    Should You Blog Anonymously or Use Your Real Name?

    The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger.This post is based on episode 122 of the ProBlogger podcast. One of the decisions you face when starting a blog is whether or not to use your real name. It can…
    - 32 days ago, 26 Dec 19, 6:31am -
  • How to Handle Critical and Attacking Comments from Blog Readers

    How to Handle Critical and Attacking Comments from Blog Readers


    - 39 days ago, 19 Dec 19, 6:30am -
  • Are Blog Comments Still Worthwhile … Or Are They a Waste of Time?

    Are Blog Comments Still Worthwhile … Or Are They a Waste of Time?

    The post Are Blog Comments Still Worthwhile … Or Are They a Waste of Time? appeared first on ProBlogger.A decade ago, new bloggers were often advised to leave comments on other blogs to start building traffic to their own blog. But is it still wor…
    - 46 days ago, 12 Dec 19, 6:55am -

Chris Brogan

  • Why Business Storytelling is a Necessary Tool for 2020 and Beyond

    Why Business Storytelling is a Necessary Tool for 2020 and Beyond

    Whenever someone tells you “stories are an important part of leadership,” you do what most people do: you nod and shrug and wonder what the heck anyone means by that. And yet, we use stories informally every day. Your business meeting with prospe…
    - 20 days ago, 7 Jan 20, 12:04pm -
  • My 3 Words for 2020

    My 3 Words for 2020

    Happy 2020! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. With over 13 years of experience and more to come, I want to share with you how this works because I want you to cho…
    - 26 days ago, 1 Jan 20, 4:30am -
  • Mitch Joel is a Wizard

    Mitch Joel is a Wizard

    I did a 3 part video series with my pal, Mitch Joel. He’s so smart and I just wanted to dig in and get his smarts. You’ll learn so much if you dig into these!The post Mitch Joel is a Wizard appeared first on Chris Brogan Media: StoryLeader.
    - 46 days ago, 12 Dec 19, 1:44pm -
  • How Do You Absorb Information Best?

    How Do You Absorb Information Best?

    I just released a new episode of my podcast, the first in a little while. Just before I hit record, I decided to also record it as a video show (and I use the term “show” loosely as it’s just a multi-camera talking head thing). But I did it for…
    - 9 Sep 19, 9:02am -
  • Marketing in the Faster World

    Marketing in the Faster World

    A few weeks back, Jac and I took a week’s vacation in the woods, with no access to our devices or the Internet. There was electricity and water and a small fridge, but there was also the basic requirement that if you wanted a meal, you had to start…
    - 3 Sep 19, 9:11am -

Social Fresh

  • Facebook Is Testing Two Rows of Facebook Stories

    Facebook Is Testing Two Rows of Facebook Stories

    Facebook has been very clear. They see stories as the future of social media. In 2017, Facebook added stories to the top of the app’s home screen. And every day since then, they’ve worked to get the app’s mainstream user base to adopt and love…
    - 62 days ago, 26 Nov 19, 12:13am -
  • Are “stories” really the future of social media?

    Are “stories” really the future of social media?

    Snapchat launched to the world in 2011 as a weird sexting chat app. Remember that? Then in 2013, Snapchat gifted the world with stories and changed social media forever. Last quarter Zuckerberg and company reported that Facebook “stories” had 500…
    - 13 Jun 19, 8:56am -
  • The Full History of Social Media Innovations: 1997-2019

    The Full History of Social Media Innovations: 1997-2019

    We tend to think of Facebook, or maybe Myspace, as launching “social media” into the mainstream. And from there the social network was a fully formed concept that we’ve all used for the last 10-15 years to stay in touch with friends and make ne…
    - 25 Apr 19, 3:45pm -
  • Win A VIP Trip To Social Fresh 2019

    Win A VIP Trip To Social Fresh 2019

    Contest is closed. Thank you to all who shared, interacted, and participated. Winners have been contacted via email. Congratulations to Betsy Howard for winning the Social Fresh 2019 Grand Prize Full VIP Prize! (Winners of the bonus prizes have been…
    - 4 Apr 19, 2:17pm -
  • 2019 Social Media Trends that didn’t exist 5 years ago

    2019 Social Media Trends that didn’t exist 5 years ago

    81% of the entire US is online. We’re clicking like, favorite, comment every day. Some of us for hours a day. Because of the diversity of that audience, social media trends are changing rapidly. As a social media professional you know what works to…
    - 4 Apr 19, 11:41am -

Logic + Emotion

  • Digital Transformation Journey: An Infinite Loop

    Digital Transformation Journey: An Infinite Loop

    Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is...
    - 8 Jun 17, 2:39pm -
  • SXSW 2017: Should Age Diversity Matter?

    SXSW 2017: Should Age Diversity Matter?

    This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask...
    - 15 Mar 17, 3:15pm -
  • When Should a Brand Take a Stand? When Values are Clearly Defined.

    When Should a Brand Take a Stand? When Values are Clearly Defined.

    Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the...
    - 13 Feb 17, 4:57pm -
  • Superbowl Helps Brand Activism Go Mainstream

    Superbowl Helps Brand Activism Go Mainstream

    This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?...
    - 6 Feb 17, 12:23pm -
  • In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily...
    - 5 Feb 17, 5:26pm -

Brian Solis

Social Media Today

Chris Pirillo

Social Times

Scobleizer