Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, I interview Chris Mercer on the Social Media Marketing Podcast. C… - 2 days ago, 20 Nov 20, 6:00am -
Ready to run LinkedIn ads but don’t know where to start? Worried the costs are too high? In this article, you’ll learn how to properly set up LinkedIn’s most cost-effective ad type: LinkedIn text ads. You’ll find tips for targeting, bidding o… - 4 days ago, 18 Nov 20, 6:00am -
Trying to understand Google Tag Manager? Looking for an easier way to install code on your website? In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templ… - 5 days ago, 17 Nov 20, 6:00am -
Trying to lock the budget for your Facebook ads? Need some ad spend wisdom? In this article, you’ll learn how to budget your Facebook ad spend based on your revenue goal and how to distribute your budget across campaigns to meet that goal. You’ll… - 6 days ago, 16 Nov 20, 6:00am -
Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Medi… - 9 days ago, 13 Nov 20, 6:00am -
With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many… - 3 Aug 20, 6:00am -
What’s your biggest challenge when writing an article? If it’s crafting a great headline (which is also going to be the page title), then this list of tools is right for you! The page title is the most important on-page element that is prominentl… - 27 Jul 20, 8:07am -
This is the second of a three-part series delving into the process for selection and preparation for CRM + marketing automation implementation. In this installment, we delve deeper into the importance of data, the four categories of data, and how thi… - 25 Jul 20, 10:00am -
Organic search has an amazing ability to send targeted traffic on a continuous basis, but it is getting harder and harder to build an organic search presence. There are many factors at play here, including the higher competition in just about any bus… - 28 Jun 20, 9:00am -
One of the initiatives I work on with our clients here at Convince & Convert is marketing automation vendor selection. Based on our experience in this space, here is the process we use to choose the best marketing automation platform for your busines… - 22 Jun 20, 10:17am -
The publisher is using a new address for their RSS feed. Please update your feed reader to use this new URL:http://www.socialmediaexplorer.com/feed/ - 15 Jul 20, 3:11am -
The post 8 Effective Ways to Wrap up Your Blog Posts appeared first on ProBlogger.This post is based on episode 56 of the ProBlogger podcast. You’ve said everything you wanted to say in your post, and now it’s time to quickly wrap things up so… - 3 days ago, 19 Nov 20, 6:00am -
The post 7 Productivity Tips for Bloggers appeared first on ProBlogger.This post is based on episode 40 of the ProBlogger podcast. Are you using your time productively? Chances are you’ve set yourself some goals as to what you’d like your blogg… - 10 days ago, 12 Nov 20, 6:00am -
The post Face Your Fears and Become a Better Blogger appeared first on ProBlogger.This post is based on episode 54 of the ProBlogger podcast. This week I want to talk about fear. Not about eliminating it or ignoring it, but rather about recognising,… - 17 days ago, 5 Nov 20, 6:30am -
The post 13 Tips for Building Authority and Influence appeared first on ProBlogger.This blog post is based on episode 235 of the ProBlogger podcast. Starting a new blog can be a bit of an uphill battle. You need to create lots of content, and then u… - 24 days ago, 29 Oct 20, 7:50am -
The post The Best Way to Brand <em>Your</em> Blog appeared first on ProBlogger.This post is based on episode 206 of the ProBlogger podcast. So you’re about to start a new blog. It might be first, or it might be one you’re setting up to try som… - 31 days ago, 22 Oct 20, 7:00am -
It seems that when people try to communicate, they mostly try to push the most stuff they can into our heads at one time. We say that business storytelling is very important but we don’t teach people how to do it. In the absence of instructions, a… - 2 Mar 20, 1:14pm -
Whenever someone tells you “stories are an important part of leadership,” you do what most people do: you nod and shrug and wonder what the heck anyone means by that. And yet, we use stories informally every day. Your business meeting with prospe… - 7 Jan 20, 12:04pm -
Happy 2020! Since 2006, I’ve been recommending that people choose 3 words to guide their actions and choices over the year to come. With over 13 years of experience and more to come, I want to share with you how this works because I want you to cho… - 1 Jan 20, 4:30am -
I did a 3 part video series with my pal, Mitch Joel. He’s so smart and I just wanted to dig in and get his smarts. You’ll learn so much if you dig into these!The post Mitch Joel is a Wizard appeared first on Chris Brogan Media: StoryLeader. - 12 Dec 19, 1:44pm -
I just released a new episode of my podcast, the first in a little while. Just before I hit record, I decided to also record it as a video show (and I use the term “show” loosely as it’s just a multi-camera talking head thing). But I did it for… - 9 Sep 19, 9:02am -
There’s a myth that if you design something using a template, that you’re limiting creativity. That templates create repetitive content and miss that… special something. It’s nonsense. Creativity thrives with boundaries. Some of the most crea… - 47 days ago, 6 Oct 20, 5:00am -
It turns out that running a live events company during a pandemic is not optimal. Like many other companies, we had to adapt. In the last week of April, we launched tickets for our virtual conference, Social Fresh X. We moved quickly to host a virtua… - 22 Jul 20, 4:46pm -
Facebook’s 3 billion monthly users is larger than any country, organization, or religion in the history of humanity. With that size comes influence. And responsibility. Social networks, Facebook especially, have a responsibility to reduce their neg… - 27 Jun 20, 2:37pm -
What makes each social network different is the type of content created, how that content is created, and why that content is created. Consumers share a large variety of content for different reasons on different social networks. And social media pla… - 25 Mar 20, 8:12am -
Marketing in the age of coronavirus can feel like shouting into the ether. It’s an unprecedented time for many folks (and their business models) to say the least. Fear, stress, and uncertainty is a universal tax on all of us. And yet, there is stil… - 12 Mar 20, 1:36pm -
Hi, it's me. You don't know me, but in time you will. I have the benefit of time and experience on my side and wanted to share some thoughts with you if you're willing to listen. If you receive this,... - 47 days ago, 6 Oct 20, 1:11pm -
It's been just over three months since I've had a place of full-time employment to call home. As I previously mentioned, this has been a first-time experience having gone from one professional opportunity to another without much of a break... - 53 days ago, 30 Sep 20, 1:57pm -
Friday will be my last day at the labor of love of a company where I spent nearly eleven years working with some of the brightest minds, world-class clients, and companies this planet has to offer. Like many others, COVID-19... - 3 Jun 20, 6:54pm -
In my younger years, I found myself working at a digital agency during the height of the dotcom bubble burst. This was the early 2000s. We closed offices, let people go and grappled with the fact that the economy we... - 13 Mar 20, 10:49am -
Recently, I spent an hour with a colleague who is just starting out in his career and wanted to learn more about what I do, how I do it and how he can apply that knowledge to his exploration of... - 9 Mar 20, 12:30pm -
My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the st… - 11 days ago, 11 Nov 20, 1:40pm -
Brian Solis keynoted “Creativity4Better” for the International Advertising Association. His topic focused on the importance of new creativity and how to reimagine the future of brands as a result of pandemic disruption. His session seemed to be w… - 20 days ago, 2 Nov 20, 12:25pm -
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited t… - 24 days ago, 29 Oct 20, 9:34am -
Source: L’ADN Il n’y a pas que les millennials et les Z dans la vie. La crise du Covid rebat les cartes et fait apparaître de nouvelles générations, plus complexes à cerner. Épisode inédit dans nos vies, le confinement a été un catalyseur… - 24 days ago, 29 Oct 20, 8:16am -
via SIMPLUS, am Infosys company It’s no secret that since March, consumers are gravitating to online. They shop online, they communicate with brands online, and according to the latest Salesforce State of Marketing report,84% of customers say the e… - 25 days ago, 28 Oct 20, 9:33am -
With a COVID-19 vaccination nearing, the major tech platforms are looking to enhance their efforts to combat vaccine misinformation online. - 2 days ago, 20 Nov 20, 2:59pm -
Snap Inc. has reportedly acquired rising music creation app Voisey, which enables users to create their own tracks using vocal effects. - 2 days ago, 20 Nov 20, 2:23pm -
Instagram has added some new revenue opportunities for creators, which could help Reels stars, in particular, generate better deals. - 2 days ago, 20 Nov 20, 1:50pm -
So, the last thing you want to do is get mad at Google for doing what Google usually does. Apparently, people are mad for Google doing what it usually does. - 23 Nov 17, 7:09pm -
As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for new 5G networks, a new report from Swedish telecom Ericsson found this week. The report looked at how… - 2 days ago, 20 Nov 20, 5:50pm -
This week, Heineken-owned pioneering California brewery Lagunitas Brewing Company appointed Canvas Worldwide as its U.S. media agency of record, following a review conducted internally. Canvas Worldwide, Adweek's Breakthrough Media Agency of the Year… - 2 days ago, 20 Nov 20, 5:34pm -
If you're a cat lover, buckle up: These short documentaries from Sheba will bring a tear to your eye. Created by AMV BBDO and Academy Award-nominated director Geoffrey O'Connor, each film focuses on how cats are far more than just pets that sleep and… - 2 days ago, 20 Nov 20, 5:26pm -
For Ulta Beauty, the opportunity to place shop-in-shops within Target locations means reaching a whole new audience while filling gaps in its existing store footprint, said Shelley Haus, the beauty purveyor's CMO. The marketing executive hopped on th… - 2 days ago, 20 Nov 20, 5:22pm -
The entire industry is jumping--and in all the right directions. Over the past few months, several members of the marketing community have risen to elevated roles and taken on new ones in completely different arenas. We may not have caught all the mo… - 2 days ago, 20 Nov 20, 5:01pm -
This summer a 40-year-old friend and brilliant software engineer, Brandon Wirtz, died due to colon cancer and my dad died of pancreatic cancer too. At first neither of their doctors diagnosed properly (Brandon was frequently getting sick and my dad k… - 21 days ago, 1 Nov 20, 1:54pm -
Business of the future will need to be more predictive. That’s what VMware’s Justin Murray, a long-time VMware employee told me here as he explained the latest in AI and Machine Learning that he’s seeing evolve. The folks who run VMware’s hug… - 60 days ago, 23 Sep 20, 10:56am -
I used to joke with friends that Silicon Valley was done disrupting taxi companies and that we were going after God next. On my summer mostly away from social media I’m taking a fresh look at predictions I’ve made for the last two decades in four… - 23 Jul 20, 5:52pm -
“The Infinite Retina,” is my fourth book that predicts decade-long trends. This one, written with Irena Cronin, represents a decade of work and is getting the best Amazon reviews of all of them. Qualcomm’s head of AR/VR, Hugo Swart, wrote “it… - 20 Jul 20, 2:19am -
Two weeks ago my dad died. We had a year warning that day was coming, after he was diagnosed with pancreatic cancer last July. We had more days with him than we expected. Which I was very grateful for. My dad took our family out of poverty. He grew u… - 7 Jul 20, 2:55am -
