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Social Media Examiner

  • newHow to Use Facebook Lookalike Audiences With Custom Audiences

    How to Use Facebook Lookalike Audiences With Custom Audiences

    Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media…
    - 5 hours ago, 20 Apr 18, 6:00am -
  • newHow to Use Facebook Ad Dayparting to Optimize Your Results

    How to Use Facebook Ad Dayparting to Optimize Your Results

    Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run…
    - 1 day ago, 19 Apr 18, 6:00am -
  • 6 Instagram Stories Design Tools for Marketers

    6 Instagram Stories Design Tools for Marketers

    Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting.…
    - 2 days ago, 18 Apr 18, 6:00am -
  • How to Host a Facebook Watch Party in Your Facebook Group

    How to Host a Facebook Watch Party in Your Facebook Group

    Want to build more engagement in your Facebook group? Have you heard of a Facebook watch party? Now your group can watch and comment on videos together. In this article, you’ll discover how to run a Facebook watch party inside your Facebook group.…
    - 3 days ago, 17 Apr 18, 6:00am -
  • How to Reshare an Instagram Post to Your Instagram Stories

    How to Reshare an Instagram Post to Your Instagram Stories

    Wish you could easily reshare someone else’s Instagram post? Have you heard of Instagram’s Add Post to Your Story feature? In this article, you’ll discover how to add any public post to your Instagram story and how this feature can benefit your…
    - 4 days ago, 16 Apr 18, 6:00am -

Convince and Convert

  • Who Wins the Marketing Fight Between Robots and Artisans?

    Who Wins the Marketing Fight Between Robots and Artisans?

    The age of AI-assisted marketing is upon us, but do we want the robots to take over for the artisans completely? Jay Baer ponders an uncertain future.The post Who Wins the Marketing Fight Between Robots and Artisans? appeared first on Convince and C…
    - 2 days ago, 18 Apr 18, 9:00am -
  • The 9 Best User-Generated Content Platforms for Driving Engagement and Sales

    The 9 Best User-Generated Content Platforms for Driving Engagement and Sales

    These nine platforms offer the most powerful and most diverse suites of tools for soliciting, aggregating, and promoting user-generated content.The post The 9 Best User-Generated Content Platforms for Driving Engagement and Sales appeared first on C…
    - 3 days ago, 17 Apr 18, 9:04am -
  • Easy Feedback Mechanisms Are Key to Customer Experience Optimization

    Easy Feedback Mechanisms Are Key to Customer Experience Optimization

    Why gathering feedback from more customers is crucial in live environments, and new technology for capturing customer experience optimization data, from Jay Baer.The post Easy Feedback Mechanisms Are Key to Customer Experience Optimization appeared…
    - 8 days ago, 12 Apr 18, 9:00am -
  • What Marketers Need to Know About the Cambridge Analytica News

    What Marketers Need to Know About the Cambridge Analytica News

    Marketers will need to revisit their social media strategies and listening tools, now that Cambridge Analytica's misuse of user data has forced new changes on Facebook.The post What Marketers Need to Know About the Cambridge Analytica News appeared…
    - 9 days ago, 11 Apr 18, 11:06am -
  • 7 Ways to Use Social Media to Create Buzz-Worthy Events

    7 Ways to Use Social Media to Create Buzz-Worthy Events

    Are you events generating enough buzz? Add breadth and depth to your events by implementing these essential social media strategies.The post 7 Ways to Use Social Media to Create Buzz-Worthy Events appeared first on Convince and Convert: Social Media…
    - 10 days ago, 10 Apr 18, 11:00am -

Social Media Explorer

  • 3 Digital Marketing Techniques to Get Brand Exposure

    3 Digital Marketing Techniques to Get Brand Exposure

    Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read moreThe post 3 Digi…
    - 20 Sep 17, 10:00am -
  • Social Media Rehab: 3 Tips on Fighting Social Media Addiction

    Social Media Rehab: 3 Tips on Fighting Social Media Addiction

    With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read moreThe post Social Med…
    - 19 Sep 17, 10:46am -
  • How Doctors Are Using Social Media to Get Ahead

    How Doctors Are Using Social Media to Get Ahead

    An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow.…
    - 18 Sep 17, 10:17am -
  • 6 Signs Your Internship Isn’t Going to Land You a Job

    6 Signs Your Internship Isn’t Going to Land You a Job

    Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quali…
    - 18 Sep 17, 10:00am -
  • How to Build a Roadmap for Customer Loyalty

    How to Build a Roadmap for Customer Loyalty

    In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read moreThe p…
    - 14 Sep 17, 2:30pm -

Pro Blogger

Chris Brogan

  • Sponsored Post – Staples Consulting Sweepstakes Winner

    Sponsored Post – Staples Consulting Sweepstakes Winner

    The following post is sponsored by Staples. The words are all mine. They paid for me to give away an hour of consulting to a small business owner looking to grow their business. John Grossman runs the Holyoke Hummus Company out in western Massachuset…
    - 11 days ago, 9 Apr 18, 10:57am -
  • Bring the Edge to the Center and the Center to the Edge

    Bring the Edge to the Center and the Center to the Edge

    If you’ve known me for a while, maybe you’re wondering, “What’s Chris up to right now? Why is he talking about stuff like AI, blockchain, chatbots, and the IoT?” I know. It feels weird, because maybe you have me categorized wrong like lots…
    - 14 days ago, 6 Apr 18, 2:49pm -
  • Quit Your Bullshit

    Quit Your Bullshit

    We have to stop phoning it in. Everyone. You. Me. Those guys. It’s not okay. It’s boring and it’s messing up the entire opportunity to reach people and help them succeed. In short, quit your bullshit. I’m on a flight to San Francisco to help…
    - 41 days ago, 10 Mar 18, 12:49pm -
  • Sponsored Post – Reach People with Print

    Sponsored Post – Reach People with Print

    The following is a sponsored post. I love working with Staples. It’s important you know that my words are my own and that they pay for the opportunity to reach you, not to impact my opinions. The reason I love Staples comes from when I was younger.…
    - 44 days ago, 7 Mar 18, 5:23pm -
  • One of Blockchain’s Super Powers is Trust

    One of Blockchain’s Super Powers is Trust

    In 2009, Julien Smith and I wrote Trust Agents. It was a book about how to be human across the web. Now, almost a decade later, I’m hot on the trail of how companies can extend their business relationships even more, and how emerging technologies l…
    - 48 days ago, 3 Mar 18, 1:41pm -

Social Fresh

  • 7 Social Media Marketing Tips for Financial Services

    7 Social Media Marketing Tips for Financial Services

    At Social Fresh, one of our core communities is finance. So we’ve been helping folks in this industry get ahead of their peers for a while now. How should finance firms be using social media and content marketing to get ahead? We’ve pulled tog…
    - 58 days ago, 21 Feb 18, 6:04am -
  • Engagement is Dead. The New Metric is Attention.

    Engagement is Dead. The New Metric is Attention.

    Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the ma…
    - 9 Jan 18, 3:32pm -
  • Testing Out Instagram Stories For Your Business

    Testing Out Instagram Stories For Your Business

    Guest post by Marji J. Sherman, Social Media Manager at CUNA Mutual Group If you have not been convinced of the value of switching from Snapchat to Instagram Stories yet, maybe hearing that in just one year, Instagram Stories has surpassed its rival,…
    - 30 Nov 17, 6:49am -
  • How To Build Your First App: 7 Secrets From The Founders

    How To Build Your First App: 7 Secrets From The Founders

    Is this a huge mistake? Will it ever work? Will anyone care? Anyone building an app for the first time is wondering these things. You’re not alone. “No one knows what they’re doing. You think people who came before you know everything, but the…
    - 16 Nov 17, 6:04am -
  • Turning statistics into stories: the key to nonprofit marketing

    Turning statistics into stories: the key to nonprofit marketing

    Guest post by Ayla Tezel, Executive Vice President, Communications at Wounded Warrior Project. Originally published here. —- The number of nonprofit organizations in the United States has skyrocketed, from more than 630,000 in 1999  to more than…
    - 14 Nov 17, 9:21am -

Logic + Emotion

  • Digital Transformation Journey: An Infinite Loop

    Digital Transformation Journey: An Infinite Loop

    Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is...
    - 8 Jun 17, 2:39pm -
  • SXSW 2017: Should Age Diversity Matter?

    SXSW 2017: Should Age Diversity Matter?

    This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask...
    - 15 Mar 17, 3:15pm -
  • When Should a Brand Take a Stand? When Values are Clearly Defined.

    When Should a Brand Take a Stand? When Values are Clearly Defined.

    Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the...
    - 13 Feb 17, 4:57pm -
  • Superbowl Helps Brand Activism Go Mainstream

    Superbowl Helps Brand Activism Go Mainstream

    This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?...
    - 6 Feb 17, 12:23pm -
  • In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily...
    - 5 Feb 17, 5:26pm -

Brian Solis

  • Experience Innovation – Designing for the X Factor in Customer Experience

    Experience Innovation – Designing for the X Factor in Customer Experience

    Coming up in Silicon Valley during the 90s and early 2000s was special for a geek like me. I moved to Northern California from LA in 1996. Tech and startups were at the time fledgling in Los Angeles but still exciting. I would later return to help ca…
    - 3 days ago, 17 Apr 18, 7:44am -
  • The Rise of Cryptocurrency and Blockchain Evangelists

    The Rise of Cryptocurrency and Blockchain Evangelists

    Have you noticed the shift in focus of the evolving digital expert? We have… The Gapingvoid team and I have collaborated on many projects over the last decade. Our work has focused on prodding executives and entrepreneurs to think differently in th…
    - 4 days ago, 16 Apr 18, 11:11am -
  • In Pursuit of Relevance

    In Pursuit of Relevance

    Welcome to irrelevance population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday’s norms, min…
    - 9 days ago, 11 Apr 18, 7:55am -
  • Customer Experience For The Win #FTW

    Customer Experience For The Win #FTW

    I had the opportunity to keynote UNITE by Satmetrix recently on the topic of experience design for modern customers. Leading up to the event, I joined the team on a podcast to discuss the topic in-depth. I share it with you here in the hopes that it…
    - 14 days ago, 6 Apr 18, 7:07am -
  • For Decades, Technology Scaled Businesses Away from People; It’s Time To Bring Customers Closer

    For Decades, Technology Scaled Businesses Away from People; It’s Time To Bring Customers Closer

    For decades, businesses used technology to distance themselves from customers. Systems and processes helped companes automate, grow and scale transactions and service. Moving forward, we have to explore technology and service innovation to deliver ag…
    - 15 days ago, 5 Apr 18, 7:11am -

Social Media Today

Chris Pirillo

Social Times

Scobleizer