Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready. More About This Show The Social Media… - 5 hours ago, 20 Apr 18, 6:00am -
Want to make sure you serve Facebook and Instagram ads when your followers are online? Have you considered dayparting your ad campaigns? In this article, you’ll discover how to use dayparting to schedule Facebook and Instagram ads to pause and run… - 1 day ago, 19 Apr 18, 6:00am -
Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting.… - 2 days ago, 18 Apr 18, 6:00am -
Want to build more engagement in your Facebook group? Have you heard of a Facebook watch party? Now your group can watch and comment on videos together. In this article, you’ll discover how to run a Facebook watch party inside your Facebook group.… - 3 days ago, 17 Apr 18, 6:00am -
Wish you could easily reshare someone else’s Instagram post? Have you heard of Instagram’s Add Post to Your Story feature? In this article, you’ll discover how to add any public post to your Instagram story and how this feature can benefit your… - 4 days ago, 16 Apr 18, 6:00am -
The age of AI-assisted marketing is upon us, but do we want the robots to take over for the artisans completely? Jay Baer ponders an uncertain future.The post Who Wins the Marketing Fight Between Robots and Artisans? appeared first on Convince and C… - 2 days ago, 18 Apr 18, 9:00am -
These nine platforms offer the most powerful and most diverse suites of tools for soliciting, aggregating, and promoting user-generated content.The post The 9 Best User-Generated Content Platforms for Driving Engagement and Sales appeared first on C… - 3 days ago, 17 Apr 18, 9:04am -
Why gathering feedback from more customers is crucial in live environments, and new technology for capturing customer experience optimization data, from Jay Baer.The post Easy Feedback Mechanisms Are Key to Customer Experience Optimization appeared… - 8 days ago, 12 Apr 18, 9:00am -
Marketers will need to revisit their social media strategies and listening tools, now that Cambridge Analytica's misuse of user data has forced new changes on Facebook.The post What Marketers Need to Know About the Cambridge Analytica News appeared… - 9 days ago, 11 Apr 18, 11:06am -
Are you events generating enough buzz? Add breadth and depth to your events by implementing these essential social media strategies.The post 7 Ways to Use Social Media to Create Buzz-Worthy Events appeared first on Convince and Convert: Social Media… - 10 days ago, 10 Apr 18, 11:00am -
Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read moreThe post 3 Digi… - 20 Sep 17, 10:00am -
With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read moreThe post Social Med… - 19 Sep 17, 10:46am -
An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow.… - 18 Sep 17, 10:17am -
Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quali… - 18 Sep 17, 10:00am -
In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read moreThe p… - 14 Sep 17, 2:30pm -
Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series of posts is more daunting than writing… - 2 days ago, 18 Apr 18, 10:00am -
Tools and Techniques for Blogging While Travelling Today I tackle a question from a listener about blogging on the road. Carmen Fellows asked about technicalities such as how to get content online and ways to access your blog. How can you balance blo… - 4 days ago, 16 Apr 18, 5:00am -
Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you inter… - 9 days ago, 11 Apr 18, 3:08am -
Creating a Product Library for Your Blog In today’s episode I’m tackling a question from a Facebook group member about creating products to sell on your blog. Kathy Farrokhzad of Horselistening.com is wondering how often she should create, sell,… - 11 days ago, 9 Apr 18, 5:00am -
The following post is sponsored by Staples. The words are all mine. They paid for me to give away an hour of consulting to a small business owner looking to grow their business. John Grossman runs the Holyoke Hummus Company out in western Massachuset… - 11 days ago, 9 Apr 18, 10:57am -
If you’ve known me for a while, maybe you’re wondering, “What’s Chris up to right now? Why is he talking about stuff like AI, blockchain, chatbots, and the IoT?” I know. It feels weird, because maybe you have me categorized wrong like lots… - 14 days ago, 6 Apr 18, 2:49pm -
We have to stop phoning it in. Everyone. You. Me. Those guys. It’s not okay. It’s boring and it’s messing up the entire opportunity to reach people and help them succeed. In short, quit your bullshit. I’m on a flight to San Francisco to help… - 41 days ago, 10 Mar 18, 12:49pm -
The following is a sponsored post. I love working with Staples. It’s important you know that my words are my own and that they pay for the opportunity to reach you, not to impact my opinions. The reason I love Staples comes from when I was younger.… - 44 days ago, 7 Mar 18, 5:23pm -
In 2009, Julien Smith and I wrote Trust Agents. It was a book about how to be human across the web. Now, almost a decade later, I’m hot on the trail of how companies can extend their business relationships even more, and how emerging technologies l… - 48 days ago, 3 Mar 18, 1:41pm -
At Social Fresh, one of our core communities is finance. So we’ve been helping folks in this industry get ahead of their peers for a while now. How should finance firms be using social media and content marketing to get ahead? We’ve pulled tog… - 58 days ago, 21 Feb 18, 6:04am -
Guest post by Carrie Kerpen, CEO of Likeable Media and author of the book “Work It: Secrets for Success from the Boldest Women in Business“ At the dawn of social media (2004 if you start at Facebook, 1997 if you are a Six Degrees purist), the ma… - 9 Jan 18, 3:32pm -
Guest post by Marji J. Sherman, Social Media Manager at CUNA Mutual Group If you have not been convinced of the value of switching from Snapchat to Instagram Stories yet, maybe hearing that in just one year, Instagram Stories has surpassed its rival,… - 30 Nov 17, 6:49am -
Is this a huge mistake? Will it ever work? Will anyone care? Anyone building an app for the first time is wondering these things. You’re not alone. “No one knows what they’re doing. You think people who came before you know everything, but the… - 16 Nov 17, 6:04am -
Guest post by Ayla Tezel, Executive Vice President, Communications at Wounded Warrior Project. Originally published here. —- The number of nonprofit organizations in the United States has skyrocketed, from more than 630,000 in 1999 to more than… - 14 Nov 17, 9:21am -
Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is... - 8 Jun 17, 2:39pm -
This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask... - 15 Mar 17, 3:15pm -
Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the... - 13 Feb 17, 4:57pm -
This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?... - 6 Feb 17, 12:23pm -
If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily... - 5 Feb 17, 5:26pm -
Coming up in Silicon Valley during the 90s and early 2000s was special for a geek like me. I moved to Northern California from LA in 1996. Tech and startups were at the time fledgling in Los Angeles but still exciting. I would later return to help ca… - 3 days ago, 17 Apr 18, 7:44am -
Have you noticed the shift in focus of the evolving digital expert? We have… The Gapingvoid team and I have collaborated on many projects over the last decade. Our work has focused on prodding executives and entrepreneurs to think differently in th… - 4 days ago, 16 Apr 18, 11:11am -
Welcome to irrelevance population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday’s norms, min… - 9 days ago, 11 Apr 18, 7:55am -
I had the opportunity to keynote UNITE by Satmetrix recently on the topic of experience design for modern customers. Leading up to the event, I joined the team on a podcast to discuss the topic in-depth. I share it with you here in the hopes that it… - 14 days ago, 6 Apr 18, 7:07am -
For decades, businesses used technology to distance themselves from customers. Systems and processes helped companes automate, grow and scale transactions and service. Moving forward, we have to explore technology and service innovation to deliver ag… - 15 days ago, 5 Apr 18, 7:11am -
If you're not convinced of the benefits of content marketing, check out these stats on how blogging can help boost your digital efforts. - 3 hours ago, 20 Apr 18, 8:00am -
Here is an overview of the eight elements used in every successful social media strategy, and why they're so important. - 3 hours ago, 20 Apr 18, 8:00am -
Social proof can be a powerful driver of purchase decisions - here are some examples of how brands are utilizing social proof within their digital marketing strategies. - 3 hours ago, 20 Apr 18, 8:00am -
Looking to increase your eCommerce performance? This infographic looks at some of the key motivators and detractors for online shoppers. - 3 hours ago, 20 Apr 18, 8:00am -
So, the last thing you want to do is get mad at Google for doing what Google usually does. Apparently, people are mad for Google doing what it usually does. - 23 Nov 17, 7:09pm -
Yesterday Mark Zuckerberg, founder of Facebook, announced that Facebook would be showing us more of our friends and family and less news and corporate stuff on our news feed. For the past few months I’ve been studying social media with fresh eyes s… - 98 days ago, 12 Jan 18, 12:02pm -
Maryam woke me up this morning crying. “I want my mommy,” she wimpered. Last night her mom died after suffering a stroke on Monday. There is nothing worse than not being able to do something about someone else’s pain. Mahin Ayatollahzadeh, Mary… - 22 Dec 17, 11:47am -
So Magic Leap has uncloaked. Rolling Stone has the best look at the technology so far. Those I look up to in the industry who have seen it, from friends to people like investor Benedict Evans, who works at A16, are mostly excited. Benedict has been t… - 20 Dec 17, 11:57am -
Recently I sat down for a long conversation with the founder of Escher Reality, Ross Finman, which claims it has the most advanced augmented reality API. This was an audio-only recording, so it also gave me a chance to try out the new Descript Podcas… - 13 Dec 17, 5:32am -
“Wolves in the Walls“, which I got an early look at, changed my life and changed my expectations of what entertainment will look like over next decade. If you go to Sundance make sure you experience this. Why did it change my expectations… - 11 Dec 17, 12:33pm -
