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Social Media Examiner

  • newSnapchat Rolls Out New Analytics

    Snapchat Rolls Out New Analytics

    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Snapchat rolling out new analytics…
    - 20 hours ago, 17 Feb 18, 6:00am -
  • newWebinars: How to Market and Sell Using Webinars

    Webinars: How to Market and Sell Using Webinars

    Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? To learn about selling products and services via webinars, I interview Amy Porterfield. More About This Show The Social Media Marketin…
    - 2 days ago, 16 Feb 18, 6:00am -
  • Facebook Apocalypse: The Journey, Episode 17

    Facebook Apocalypse: The Journey, Episode 17

    The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=dG6dvXW-cUE Watch The Journey: Episode 17 Episode 17 of The Journey follows Mich…
    - 3 days ago, 15 Feb 18, 7:00am -
  • How to Promote Your YouTube Videos With Google AdWords

    How to Promote Your YouTube Videos With Google AdWords

    Want to promote your YouTube channel? Wondering how to get started? In this article, you’ll discover how to set up a Google AdWords campaign with YouTube video. #1: Set Up an AdWords Campaign When you know your audience and create awesome videos th…
    - 3 days ago, 15 Feb 18, 6:00am -
  • 7 Mobile Apps That Create Quality Visual Content

    7 Mobile Apps That Create Quality Visual Content

    Do you want to easily create video or images on the go? Looking for easy-to-use apps to enhance your social media visuals? In this article, you’ll discover seven mobile apps for creating quality visual content with your smartphone or tablet. #1: Re…
    - 4 days ago, 14 Feb 18, 6:00am -

Convince and Convert

  • newRecommended Marketing Podcasts: Week of February 12

    Recommended Marketing Podcasts: Week of February 12

    This week's best marketing podcasts offer crash courses in smart negotiation, personalization, and word of mouth marketing.The post Recommended Marketing Podcasts: Week of February 12 appeared first on Convince and Convert: Social Media Consulting a…
    - 2 days ago, 16 Feb 18, 10:23am -
  • newHow Marriott Built One of the Best Brand Newsrooms on Earth

    How Marriott Built One of the Best Brand Newsrooms on Earth

    When Marriott decided to double-down on brand storytelling, they didn't play it safe. Learn how the hotel franchise went above and beyond to build one of the best brand newsrooms.The post How Marriott Built One of the Best Brand Newsrooms on Earth a…
    - 2 days ago, 16 Feb 18, 9:00am -
  • 9 B2B Content Marketing Musts for 2018

    9 B2B Content Marketing Musts for 2018

    B2B content marketing is harder than ever. Learn the nine musts you'll need to succeed in 2018, says Jay Baer, backed by the latest research.The post 9 B2B Content Marketing Musts for 2018 appeared first on Convince and Convert: Social Media Consult…
    - 4 days ago, 14 Feb 18, 9:00am -
  • How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand

    How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand

    The surprising success of Dollar Shave Club provides an important case study in scaling storytelling effectively and crafting the most relevant, most irresistible content possible.The post How Storytelling Turned Dollar Shave Club Into a Billion Dol…
    - 5 days ago, 13 Feb 18, 9:00am -
  • 4 Essential Social Metrics for 2018

    4 Essential Social Metrics for 2018

    Social may be the most measurable form of marketing, but that doesn’t mean we’re measuring it well. Learn which social metrics to prioritize in the coming year.The post 4 Essential Social Metrics for 2018 appeared first on Convince and Convert:…
    - 5 days ago, 13 Feb 18, 8:30am -

Social Media Explorer

  • 3 Digital Marketing Techniques to Get Brand Exposure

    3 Digital Marketing Techniques to Get Brand Exposure

    Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies...read moreThe post 3 Digi…
    - 20 Sep 17, 10:00am -
  • Social Media Rehab: 3 Tips on Fighting Social Media Addiction

    Social Media Rehab: 3 Tips on Fighting Social Media Addiction

    With the rise of social media has come the rise of social media addiction. It’s easy to overlook social media and internet addiction. In comparison to opioid addictions, it seems harmless. However, when social media...read moreThe post Social Med…
    - 19 Sep 17, 10:46am -
  • How Doctors Are Using Social Media to Get Ahead

    How Doctors Are Using Social Media to Get Ahead

    An active social media presence is starting to become mandatory across many different industries, especially as more leaders realize its potential for improving services and attracting clients. Even the healthcare industry, which is notoriously slow.…
    - 18 Sep 17, 10:17am -
  • 6 Signs Your Internship Isn’t Going to Land You a Job

    6 Signs Your Internship Isn’t Going to Land You a Job

    Internships are bittersweet. They offer great opportunities to get experience in the field and build professional connections, but they don’t automatically guarantee employment. When interning, your objective should be to pad your resume with quali…
    - 18 Sep 17, 10:00am -
  • How to Build a Roadmap for Customer Loyalty

    How to Build a Roadmap for Customer Loyalty

    In many industries, converting a consumer isn’t enough. Brands like Coca-Cola and Starbucks rely on loyal customers to keep buying their products. Any company that banks on customer loyalty has to deliver quality experiences over...read moreThe p…
    - 14 Sep 17, 2:30pm -

Pro Blogger

  • Case Study: What Happens When You Want to Sell Your Blog?

    Case Study: What Happens When You Want to Sell Your Blog?

    Today’s post is a case study with one of our past ProBlogger Event speakers, Sharon Gourlay. Sharon has built up two blogs with relatively passive traffic building strategies. Today she tells her story of selling her first blog. When I started my t…
    - 4 days ago, 14 Feb 18, 8:00am -
  • 235: How to Build Authority, Influence and Trust When Nobody Knows Who You Are

    235: How to Build Authority, Influence and Trust When Nobody Knows Who You Are

    How to Build Authority and Influence with Your Audience In today’s episode, I want to talk about building authority and influence. This topic came about from talking to a number of bloggers who’ve just completed our Start a Blog course. They’re…
    - 6 days ago, 12 Feb 18, 3:00am -
  • International Start a Blog Day Class of 2018

    International Start a Blog Day Class of 2018

    ProBlogger created International Start a Blog Day on February 7th to celebrate the achievements and diversity of new bloggers around the world launching their blogs at the beginning of the year.Please join us in supporting these new bloggers by check…
    - 10 days ago, 7 Feb 18, 9:00pm -
  • 234: How to Relaunch Your Blog After It Becomes Dormant

    234: How to Relaunch Your Blog After It Becomes Dormant

    How to Relaunch a Dormant Blog In today’s episode, I want to answer a question I get regularly from listeners: How do you relaunch a blog that has died or become dormant? I want to talk you through two scenarios for relaunching a blog, and give yo…
    - 13 days ago, 5 Feb 18, 3:00am -
  • Last Chance to Start a Blog with Us Today

    Last Chance to Start a Blog with Us Today

    Have you started a blog this year? Every year between Christmas and New Year our enquiries for starting a blog skyrocket. It must be something to do with New Year’s Resolutions and setting new goals. Blogs still seem to be on everyone’s mind, eve…
    - 19 days ago, 30 Jan 18, 8:00am -

Chris Brogan

  • What Does it Take For Your Business to Stay Top of Mind?

    What Does it Take For Your Business to Stay Top of Mind?

    When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how i…
    - 33 days ago, 15 Jan 18, 4:54pm -
  • Your Customer Data Needs to Be Smarter

    Your Customer Data Needs to Be Smarter

    One of the new content marketing trends for 2018 is to build stronger levels of content personalization into the marketing and communications workflows you send to your customers. It sounds tricky, but the truth is that the data is often there, and w…
    - 45 days ago, 4 Jan 18, 1:03pm -
  • My 3 Words for 2018

    My 3 Words for 2018

    It’s that time of year. You’re thinking: “how can I make this a better year than last?” Maybe you need a resolution. But no, I’ve found that New Years Resolutions rarely survive the first six or seven days of January. Which is why I started…
    - 48 days ago, 1 Jan 18, 4:30am -
  • Amazon Alexa, The Need for Better CRM, and Trust

    Amazon Alexa, The Need for Better CRM, and Trust

    Amazon Alexa and Google Home have the same problem: they can do some really clever things that make them feel “real” to us, but the illusion is easily shattered. You might think “So what? That’s Amazon’s and Google’s problem.” But the t…
    - 50 days ago, 30 Dec 17, 11:25am -
  • China’s Character of the Year. How Machines Learn. Bruce Lee and Freddy Mercury – The Brief for 12.28.17

    China’s Character of the Year. How Machines Learn. Bruce Lee and Freddy Mercury – The Brief for 12.28.17

    Here are the notes from the Chris Brogan Media broadcast for 12/28/17. (You can watch this on my Facebook account). The goal of these posts is that there are trends and ideas here that might impact your business now or soon. Think on the stories here…
    - 52 days ago, 28 Dec 17, 11:53am -

Social Fresh

  • What’s a better social media goal: customer loyalty or brand awareness?

    What’s a better social media goal: customer loyalty or brand awareness?

    Every business should measure the conversion of their social media marketing. Even if it is not your primary social media goal, thinking in terms of conversion sets the stage for better strategy. Some businesses have a barrier to measuring conversion…
    - 21 Apr 16, 11:00am -
  • 15 Tips For Creating Video Content That Converts

    15 Tips For Creating Video Content That Converts

    Video content is a major trend in 2016. Your business should be investing in video content marketing if it’s not already. Why video? And why now? First, internet bandwidth finally allows us to watch video from any device without much hastle. Th…
    - 16 Mar 16, 6:43am -
  • Speed is Not the Currency of Satisfaction in Customer Service

    Speed is Not the Currency of Satisfaction in Customer Service

    Many companies agree: it’s not easy to hug your haters. But doing so makes business sense. Businesses that answer every complaint, in every channel, every time are businesses that consistently exceed customer expectations. They create advocacy gain…
    - 4 Mar 16, 6:17am -
  • If you had to interact with your business ONLY on mobile, would you be happy?

    If you had to interact with your business ONLY on mobile, would you be happy?

    In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60% of their online time on a mobile device today (Comscore 2…
    - 2 Mar 16, 9:29am -
  • Video: The One Type Of Content That Marketers Need To Produce More Of In 2016

    Video: The One Type Of Content That Marketers Need To Produce More Of In 2016

    Businesses want to spend more time with their audience in 2016. Spending more time with your audience creates better customer conversions and building customer loyalty. I call this Trust Content. The single biggest tactic that can help your b…
    - 17 Feb 16, 1:46pm -

Logic + Emotion

  • Digital Transformation Journey: An Infinite Loop

    Digital Transformation Journey: An Infinite Loop

    Last week I had the opportunity to both attend and participate at the Chief Digital Officer Forum in New York. If I had one macro take away from the conversations and topics covered—it was that a Digital Transformation Journey is...
    - 8 Jun 17, 2:39pm -
  • SXSW 2017: Should Age Diversity Matter?

    SXSW 2017: Should Age Diversity Matter?

    This was my tenth consecutive year attending SXSW. This means I started attending in my mid thirties during a very different time in tech, marketing and culture. There's no need to go into how different these things were or bask...
    - 15 Mar 17, 3:15pm -
  • When Should a Brand Take a Stand? When Values are Clearly Defined.

    When Should a Brand Take a Stand? When Values are Clearly Defined.

    Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the...
    - 13 Feb 17, 4:57pm -
  • Superbowl Helps Brand Activism Go Mainstream

    Superbowl Helps Brand Activism Go Mainstream

    This year's Superbowl was historic on two accounts: 1. It is the first Superbowl to have ever been won in overtime 2. It will be known as the Superbowl that brought Brand Activism into the mainstream What Is Brand Activism?...
    - 6 Feb 17, 12:23pm -
  • In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    In The Rush to Remain Relevant: Brands Must Reevaluate ROI

    If a brand is irrelevant in our lives—it is a brand on the decline. Some brands have to work harder than others to remain relevant. Google, Facebook, Apple, Amazon and other brands that we interact with on an hourly, daily...
    - 5 Feb 17, 5:26pm -

Brian Solis

  • newIf we don’t disrupt ourselves, it will be a gift given to us by someone else

    If we don’t disrupt ourselves, it will be a gift given to us by someone else

    We all talk of change. But it’s a much different story when the need to change becomes our reflection in the mirror. It’s not easy. But if we are to affect any change around us, we must begin with ourselves. Disruption is a give given by you or t…
    - 19 hours ago, 17 Feb 18, 7:12am -
  • The Art of Storytelling in an Era of Connected Audiences

    The Art of Storytelling in an Era of Connected Audiences

    Once upon a time, brands and agencies set out to tell the most engaging, transparent and shareable stories the world had ever seen. Little did they know, the audience would become storytellers in their own right. That signal, that certain spark to br…
    - 3 days ago, 15 Feb 18, 7:22am -
  • Adapt or die: How the travel industry can survive in the era of digital Darwinism

    Adapt or die: How the travel industry can survive in the era of digital Darwinism

    Why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success. We live in an era of digital Darwinism, where technology and society are evolving faster than most businesses can keep up.…
    - 4 days ago, 14 Feb 18, 10:05am -
  • The Biggest Mistakes Companies Make in Digital Transformation and Innovation

    The Biggest Mistakes Companies Make in Digital Transformation and Innovation

    Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and innovation. Recently, he invited me to share my the…
    - 6 days ago, 12 Feb 18, 7:26am -
  • Designing for the Human Side of Digital Transformation

    Designing for the Human Side of Digital Transformation

    On this final episode of Digital Outliers Season 1, my dear friend Stowe Boyd joins to discuss the “humanities of it all.” Stowe is futurist and editor-in-chief at Work Futures. He believes (and my research shows) that companies are often missing…
    - 11 days ago, 7 Feb 18, 7:35am -

Social Media Today

Chris Pirillo

  • How Real People Talk Of Tech
    Admit it: you didn't realize that I switched from publishing a podcast daily to weekly until this very moment.
    - 76 days ago, 3 Dec 17, 11:50pm -
  • The Value of More Than Free
    How much is this podcast worth to you?
    - 85 days ago, 24 Nov 17, 11:31pm -
  • Google Is Going To Be Google
    So, the last thing you want to do is get mad at Google for doing what Google usually does. Apparently, people are mad for Google doing what it usually does.
    - 86 days ago, 23 Nov 17, 7:09pm -
  • You Can Play That Again
    Go ahead. Ask me a question that I have already answered in this podcast. I dare you.
    - 87 days ago, 22 Nov 17, 3:45pm -
  • The Fears Of A GeekFather
    If you're not afraid of anything, you're not living. Every geek has at least one fear. I even know of a geek who's afraid that podcast descriptions will always be anemic.
    - 89 days ago, 21 Nov 17, 12:41pm -

Social Times

Scobleizer